A guest blog post by Geoff Livingston and Gini Dietrich.
A classic marketing strategy mistake is to select tools because they are new or talked about frequently in the media.
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Should Your Marketing Message Require Reading Between the Lines?
Years ago, the political philosopher Leo Strauss wrote an essay entitled, “Persecution and the Art of Writing,” in which he advocated reading some philosophers “between the lines.” For a host of reasons, the philosopher felt that the truth he had to speak could only be spoken surreptitiously or “by means of brief indication.”
Four Tips for Breaking Out of Your Slump Just Like Albert Pujols Did
A guest blog post by Maranda Gibson of AccuConference.
Former St. Louis Cardinals powerhouse first baseman Albert Pujols traded the Midwest for the West Coast when he accepted a record-breaking deal from the Los Angeles Angels of Anaheim.
What the Evolution of Marketing Automation Looks Like [Infographic]
A guest post by Irv Shapiro of Ifbyphone.
The term “marketing automation” often conjures up images of people waiting on hold or receiving out-of-office responses. However, smart business owners know that marketing automation equals measured results.
Content Management for Marketers: What’s the Difference Between Open Source and Cloud Platforms?
A guest post by Roland Benedetti of Nuxeo.
Ten years ago, if you asked a group of marketing professionals which content management systems (CMS) they encountered most often, you would probably get a few blank stares. Nowadays, however, everyone knows what a content management system is because marketers use them nearly every day to create content, edit websites, and manage projects.
Free Friday: Learn to Talk With Your Audience, Not Talk At Them
“If you believe business is built on relationships, make building them your business,” says Scott Stratten in his best-selling book, UnMarketing: Stop Marketing. Start Engaging.
Four Marketing Lessons From Dear Old Mom
A guest blog post by Jason Ferrara of Ifbyphone.
Mother’s Day is just around the corner, so I started making a mental list of all the little (and not-so-little) lessons my mom taught me over the years. In teaching me how to cook and clean, and offering parenting advice, my mom has been a constant source of wisdom and guidance.
The Future of Branding: Three Brand-Management Lessons From Silicon Valley
A guest blog post by Jens Lundgaard of Brandworkz.
I have recently been in Silicon Valley and San Francisco meeting with a variety of CMOs and marketing directors, as well as many branding and marketing agencies.
How to Differentiate Yourself From Your Competitors: What Makes YOU So Different?
How do you differentiate yourself in a marketplace so intensely regulated that everyone has to charge the same amount for services rendered? Likewise, how do you differentiate yourself when the service you offer is free and people see little difference between you and your competitors?
Three Tips to Inspire More Clicks in PPC Campaigns on Google
A guest post by Ann Ehnert.
Pay-per-click (PPC) campaigns in Google provide great opportunities for businesses to appear in search results for targeted keywords and to direct visitors to landing pages. But the optimization fun doesn’t (and shouldn’t) stop there.
A Study on Brand Loyalty: What We Can Learn From Trader Joe’s
Four years ago, my husband and I moved from a big city in northern California to a tiny town in central Arizona. I went through a tough adjustment period. I missed my family, friends, and my familiar routine. But more than anything, I missed Trader Joe’s.
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