Want to gain and retain more customers through improved cross-channel customer interactions? Then check out this Free Friday’s offering: the opportunity to attend the free seminar Optimizing the Customer Journey: Strategy and Case Study.
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How to Define Public Relations
The Public Relations Society (PRSA) recently announced an effort to update the formal definition of Public Relations. They invited PR professionals to submit their suggestions for how to define what we do. And they unveiled the three leading contenders to become the new official definition of what we in PR do at work.
Marketing Smarts Podcast: Sally Hogshead and the $500 Cup of Coffee
What if you wanted to open up a coffee shop in a hip, urban neighborhood? Chances are you would already face competition from other indy shops, Starbucks, and the local equivalent of Dunkin’ Donuts. How could you go about differentiating yourself?
Sharing Your Way to B2B Social Media Lead Generation
Social media has always involved sharing quality content with your network, but in its current state, B2B companies need to understand how social media can connect with their sales cycle. Companies need to find prospective customers for their products and services, and they need those prospects to find them.
Marketing Study Shocker: QR Codes & Social Media Have Little Impact for Shoppers
“As much as people embrace all things digital, they’re much fussier when they turn into actual shoppers. In fact, QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing, a Westport Connecticut-based researcher.” Those are the opening lines of a recent Media Post Marketing Daily article, “Shoppers Spurn Social, QR Codes.”
Not Lovin’ It: 5 Ways McDonalds Could Have Prevented a Hashtag Nightmare (& How You Can Avoid One)
Like an awkward actor on stage, McDonalds has found itself at the mercy of hecklers. McDonalds promoted a tweet for feel-good stories regarding the brand, #McDStories, only to find the hashtag taken over by Twitter users with a sense of the absurd.
6 Stats on In-Aisle Mobile [Infographic]
A guest post by Eric Anderson of White Horse.
Armed with smartphones and a determination to change the way they buy, shoppers are storming retail aisles. On-the-fly comparison-shopping, scanning, and research are creating new ways for marketers to influence in-aisle buying behavior. But as smartphone usage in the United States reaches critical mass, retailers’ response must evolve rapidly.
Free Friday: Attend DMW and Become a Smarter Marketer
On this Free Friday, we’re inviting you to the Digital Marketing World: Smarter Marketer FREE virtual conference on Feb. 10.
Is Google’s Search plus Your World Fair?
A guest blog post by Lorianna Sprague of Web Talent Marketing.
Are Google’s Search changes unfairly putting Google+ content above other social media sites?
Marketing Smarts Podcast: Are You the Problem?
“Marketing only has so many things to talk about, and eventually you get to the point where it has to be about the mindset.”
Julien Smith, author of The Flinch and co-author (along with Chris Brogan) of Trust Agents, is pondering a question in this week’s episode of Marketing Smarts. I am curious to know why he thinks that so many books, supposedly about marketing and business, seem more focused on self-actualization and personal empowerment.
Examining the Social Media Lifecycle [Infographic]
A guest post by Dragos Ilinca of uberVU.
In search of the elusive social media ROI, brands are doubling down on metrics around engagement, influence, or monitoring. The key pillars of social media (monitoring, analytics, engagement, reporting, and collaboration) work together; they should not be disconnected from each other or from the rest of the business.
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