In this Marketing Over Coffee brought to you by MarketingProfs:
We talk with Seth Godin about his new book: Linchpin
Contributor Posts
Guest Post: The 4 Pillars Of B2B Marketing-The Lifecycle Of a B2B Campaign
By Achim Klor, President and Creative Director at SterlingKlor Communications.
I recently read an excellent post by Paul Dunay on Social Media Today presenting the 4 C’s of B2B marketing. We’ve known about the 4 P’s of marketing for years: Product, Price, Place and Promotion. Paul argues the 4 P’s are primarily a B2C mix. The 4 C’s, however, (Content, Connection, Communications, Conversion) illustrate the marketing mix for B2B. Sounds great, but how should B2B organizations implement the 4 C’s marketing mix into their campaigns? I would like to highlight an approach that has served our B2B agency very well: The 4 Pillars of a B2B Marketing Campaign.
How To Build a Brand Internationally
Congratulations! Your company is successful locally, and now you want to share what you do with the world. In many ways, the process will be like re-starting your business. Many of the activities you performed to launch your initial business are the same you will employ in each of your new international markets. However, much of your time will be spent translating (literally and figuratively) to ensure you are locally relevant to your new customers.
Do The Old Timing Rules Still Apply For Media Relations?
When I first got into media relations, a few pitching best practices were hammered into my head on a regular basis. For example:
- Know who you’re pitching and what they’re after
- Tailor your pitch
- Don’t bcc a “mailing list” of pitch recipients (pitchees?)
- Don’t pitch journalists when they’re on deadline
Marketing Lessons: Riding Bubbles At Lehman Brothers
When “the next big thing” is identified—whether it is tulip bulbs, internet technologies, real estate or financial derivatives, market mania is not far behind. And while riding and making a mint from a bubble of “irrational exuberance” is possible, it’s also beneficial to know when to exit the moving train before it explodes. Just ask the former executives of Lehman Brothers.
Rubbermaid Hones Social Media To Engage Consumers
A short, recent article in Media Post demonstrates one way social media can be used for brand building. Needless to say, SM has got to fit in with an overall marketing strategy. Strategy first, tactics next, right?
MarketingProfs B2B Forum Ramp Up: Join In The Social-Media Case Study Challenge!
I’m happy to announce that I’ll be participating in the MarketingProfs Business-To-Business Forum 2010 this May 4th-5th in Boston. And I’m even happier to announce the subject matter I’ll be presenting on, being it’s a subject that every single B2B marketer—and every single one of their bosses!—is interested in learning a TON more about: Social Media ROI.
“Social Media Is Not Just About Marketing” Or 3 Things I’ve Learned From IBM’s Sandy Carter
Lesson 1: “Executive engagement is critical”
That’s what Sandy Carter told me when I had asked her about the appropriate level of executive engagement in social media.
“We Can’t Afford Marketing”
Have you heard this statement before? In 2010, who believes that organizations can succeed without marketing?
Well, let me share who says this statement a lot – nonprofit professionals. And do you know why? If you have ever made a donation to a charity or volunteered for a nonprofit, you’ll want to hear what author and Harvard Business Review blogger Dan Pallotta has to say. I heard him speak recently and he turns this sector on its heels.
Don’t Forget About The Enterprise: A Glimpse Of Enterprise 2.0
Oftentimes when we refer to social media we refer to how a brand can engage with customers or prospects to build relationships. These relationships are external facing; meaning brand to consumer, and are used for functions such as product development, customer service, increasing sales, and marketing. Through social media companies seek to understand and do things such as: empower their customers, collaborate with their customers and prospects, and gain actionable insight from their customers.
The Store Tour Con
URGENT MESSAGE: Boss is in market visiting stores. At ours now. Could be headed anywhere within the district. Be prepared!
It is one of the oldest tricks in the book. And, from what I can tell, happens in nearly every business.
