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http://www.mpdailyfix.com/2009/11/catch_more_fish_with_the_right.html http://www.idea-sandbox.com/blog_images/fish_tail.jpg Catch More Fish With The Right Lure, In The Right Waters Paul Williams

A couple of fishermen are hanging out in their local bait shop. One has a new product idea for out-of-town visitors.

Sell a lake map and fishing lure combo. Take specific fishing lures and tape them to the different lakes on the map. This way the out-of-towner will know the proper bait to use at each particular lake, and will lead to a more successful fishing experience.

Catch More Fish With The Right Lure, In The Right Waters

Paul Williams | 11.06.09

A couple of fishermen are hanging out in their local bait shop. One has a new product idea for out-of-town visitors.

Sell a lake map and fishing lure combo. Take specific fishing lures and tape them to the different lakes on the map. This way the out-of-towner will know the proper bait to use at each particular lake, and will lead to a more successful fishing experience.

READ POST | COMMENTS (5)

Contributor Posts

Gavin Heaton Gavin Heaton | 11.05.09

On Generosity and Grace

We are marked each day by the casual collisions that are the artefacts of our existence. There are phone calls, messages and the relative anonymity of online interactions. And in the search for connection, communion or community, we thoughtlessly mistake message for meaning, words for action and interaction for friendship. It’s a confusion of intention – and we are the poorer for it.

READ POST >> | COMMENTS (6)

Ann Handley Ann Handley | 11.05.09

What's New: Introducing Our New Mobile Marketing Newsletter

You know the end of every calendar year brings a bounty of blog posts and articles carrying business predictions for the New Year?

Year after year for the past several years, pundits have prognosticated the rise of Mobile Marketing. And then year after year, it has failed to live up to its promise. Instead, Mobile seems stuck on the sidelines, perpetually benched.

READ POST >> | COMMENTS (2)

Kathy Bushman Kathy Bushman | 11.03.09

Still Questioning The Value In Social Media

I had the pleasure of attending the Social Media Business Forum (#smbf) that took place October 23rd in Durham, NC. It’s the first event that was put on by Jeff Cohen, Wayne Sutton, and Ryan Boyles of OurHashtag, and Kipp Bodnar of Howard Merrell & Partners.

READ POST >> | COMMENTS (5)

Ted Mininni Ted Mininni | 11.03.09

Retailers: “You’ll See Fewer Products On Our Shelves.”

A recently published Media Post Marketing Daily piece, “Some Categories May Be Vulnerable at Retail,” points to some serious fall-out at retail after many months of sales declines. The gist: retailers are intent on cutting inventory levels. That doesn’t only mean there will be less back stock in stores. It also means there will be considerable SKU cuts made to reduce costs, optimize assortments and improve profit margins.

READ POST >> | COMMENTS (6)

Paul Barsch Paul Barsch | 11.02.09

Beyond ZIP +4 To Location Intelligence

In the United States, ZIP +4 assists marketers in targeting customers by city, neighborhood, or street, but geospatial location intelligence can help marketers perform much deeper analysis. And “analysis” is where the real value of geospatial lies.

READ POST >> | COMMENTS (6)

Paul Williams Paul Williams | 10.30.09

Compartmentalize: Brainstorm Like a School Lunch Tray

Most brainstorm meetings start with the meeting lead proclaiming, "Okay guys... think out of the box and remember, there are no bad ideas!"

We say "there are no bad ideas" before we brainstorm the same way we say "bless you" after someone sneezes. No one is sure why anymore, but it is polite.

READ POST >> | COMMENTS (6)

Elaine Fogel Elaine Fogel | 10.29.09

What a Genuine CEO Message Looks Like

Transparency and authenticity are what it takes today. Yet, many companies have been slow on the uptake in demonstrating a genuine approach to their customers. I have posted many times about lackluster customer service and messaging, so it's time to balance the score card and share a shining CEO message.

READ POST >> | COMMENTS (18)

Matthew Grant Matthew Grant | 10.29.09

Looking Back at The Digital Marketing Mixer

It's a week ago today that I departed Boston for Chicago in order to attend, and blog upon, Marketingprofs' Digital Mixer.

READ POST >> | COMMENTS (5)

Ann Handley Ann Handley | 10.28.09

Who Are You and Why Do You Want My Candy: Making Halloween a Cross-Cultural Hit

This is a guest post by Gavin Johnston, Chief Anthropologist at Two West, Inc.

Cultural traditions and celebrations represent a very important opportunity for retailers. The tradition of Halloween has become one of the highest revenue producing events in the United States, representing $21 billion dollars each year, with a median of $40 spent per family. However, it is easy to forget that Halloween is a largely American phenomenon and can be off-putting for someone with no cultural context for the holiday. To capture an untapped multicultural market, expand market share and increase revenue, companies must consider how to make Halloween accessible and appealing for all cultures.

READ POST >> | COMMENTS

Ted Mininni Ted Mininni | 10.27.09

In Search Of The New Cool

“Most people know this feeling instinctively. When anything—a brand, a rock band, a style of clothing—becomes popular with a huge mass market, the cool people increasingly find it uncool, and look for something new.” –Kevin Maney

READ POST >> | COMMENTS (14)

 

 

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