While Facebook marketing continues to grow at lightning speed, it’s still relatively untapped territory for many high-tech marketers. Just because Facebook got its start with the college crowd in 2004 doesn’t mean B2B marketers shouldn’t be there in 2010. With that in mind, here are 4 ideas for getting more from your B2B Facebook Marketing.
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3 Ways B2B Marketing Professionals Can Adapt to the Real-Time Web
It’s no secret that modern B2B marketing is all about the web. B2B marketing is actively being shaped by the power of the Internet as a resource and researching tool for prospects and buyers alike.
Add another layer of change when you consider the ability to share information in real time, and modern marketing can get complex quickly. In this ever-changing environment, sometimes it feels difficult to stay ahead of the game—but it’s vital. To accomplish this, it’s pertinent you stay adaptable.
Serving Up Cheap (and Healthy) Fast Food
These are interesting times in the fast food business. Fast food continues to be popular, but consumers are hungry for more options now. So, how about fast, cheap and healthier, or more ethnic, or a touch of “gourmet”? Hence the success of Panera, Chipotle, Baja Fresh, Quizno’s, etc.
A recent Brandchannel blog post, “McDonald’s President Cooking up Green Rival” gave brief but fascinating insights into the fast casual chain slated to open in 2011. Former McDonald’s alums Mike Roberts and Mike Donahue are behind the venture.
SocialTech 2010: 6 Ways to Generate and Nurture More Leads on Twitter
Now more than ever, lead generation for the complex sale is a long process of developing relationships with your prospects. Gone are the days of just getting names and making calls. Since Twitter is a fantastic way to build new relationships, it makes sense that B2B adoption continues to grow. However, because it’s still a relatively new channel, many B2B marketers struggle with how to use it and aren’t harnessing its full potential. With that in mind, here are 6 ways to generate and nurture more leads on Twitter.
Drive Innovation: Suggest Ideas, Don’t Propose Them
How something is presented has an effect on how it is received.
“No duh.” Right? We’re marketers here. Our job is presenting things to create an effect.
No wait, keep reading … Hear me out. We should be using these super persuasion powers of ours to help our companies be more innovative. So many innovative ideas get quashed early—never making it off the whiteboard. Not because the ideas are bad, but because of the way they were presented.
False Numbers, Lost Revenue & ‘The Karate Kid II’
Now that Netflix can stream movies to computers and through the Wii, my kids are taking full advantage by watching some of the shows and movies I watched as a kid. At any given time in our home this summer, I have been serenaded by the eloquent dialogue of Hannibal from “The A-Team” and even the hysterics of “Mystery Science Theater 3000.”
A few weeks ago at the request of my kids, we watched “Karate Kid II.” This not only brought me back to the days when Peter Cetera (singer of the group Chicago) was blazing the music scene with his singles career, but it also made me realize that as B2B marketers we sometimes put too much “weight” in the wrong numbers and can easily be blindsided. Let me explain.
Match Your Blog’s Metrics to Its Goals
One of the biggest issues companies continue to have about blogging (and social media in general) is: “How do we tell if it’s working?’
One way to greatly improve your ability to measure the effectiveness of your company’s blogging efforts is by tracking the right metrics. When you are creating the strategy for your company blog, one of the things you need to focus on is making sure that the metrics you track match the goal you have for the blog. For example, if your company wants to use its blog as a tool to build awareness among current and potential customers, then one of the metrics you might track would be number of email subscribers. You might also want to look at number of comments per post and also the number of email inquiries or Contact Form submissions.
The Zero Latency Future is Now
Today’s advanced technology brings us virtual broadband autobahns that move data across the globe with speed and precision. In an attempt to capitalize on fast-moving data, some companies are using sophisticated applications and compute power to make decisions faster than competitors. However, when machines move millions of times faster than humans, there are some implications for the decisions made by marketing professionals.
Fame: Show Why You’re Different & Why Others Should Care
Want to be known as a go-to person? Then you better learn how to “Fame,” says Richard Laermer, co-founder of The Bad Pitch Blog, president of NYC-based RLM PR and founder of “How to Fame,” a program designed to inform and instruct us on how we can achieve Pragmatic Notoriety.
No, not like Fame-the-TV-show (though those characters certainly struggle with some of the same issues).
“Faming,” according to Laermer, is the process of creating and maintaining a consistent image that reinforces your credibility and professionalism, and builds confidence in others in your ability to get the job done. It’s being known for all the right reasons, becoming a true go-to person. Faming makes apparent how you’re different—and why people should know you.
Do You Know the Secret of World-Class Sales Organizations?
Want to know the secret of world-class sales organizations? A new study finds the key is executive leaders are actively engaged in Sales.
‘Part of Growing Up is Falling Down.’
How true are these words? They’re found on the home page of a 2005 start-up company’s website. Me4kidz, the brainchild of husband and wife entrepreneurs, is very much a hands-on, family-run business.
Me4kidz stands for “medical emergencies for kids.” The premise of the business is: “To provide quality, user-friendly first aid products that are durable, comprehensive and encourage heightened awareness of the most common injuries.”
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