Spend more than 20 minutes with a B2B marketer and you will inevitably end up speaking about metrics. Marketers are constantly looking to measure the impact of their craft and gain a better understanding of overall performance.
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Can Your Campaign Appeal to Millennials and Baby Boomers? (Maybe If the Karate Kid’s Mom Helps Out)
A recent Forbes article described Millennials as elusive, self-involved, opinionated, and impatient. The Millennial economy is a “participation economy.” In other words, Millennials want to play a role in every aspect of your business—from product development to marketing and the customer experience.
Looking to Hire or Be Hired? Turn to Social Media (Job Recruiters Love It, Too)
With 98% of recruiters using social media in 2012 and the greatest opportunity for the staffing industry in 2013 being “access to passive candidates via social media,” the potential payoff for taking advantage of LinkedIn, Facebook, and Twitter for recruiting has never been stronger.
If Gamification Can Make College Fun, Imagine What It Can Do for Your Marketing
Gamification. If you hear the word and immediately think of points, badges, and leaderboards, don’t worry—you’re not alone. The almighty Wikipedia defines gamification as “the use of game design techniques and game mechanics in non-game context to solve problems and engage audiences.”
The Psychology of Sales: Six Facts Every Brand Should Know
Discount retailers, such as Target, Macy’s, and J.C. Penney, have tried various pricing strategies over the years to lure customers to buy more of their products. The primary tool in the competitive arsenal is to offer the best value because they know that customers are motivated to seek out price savings and great deals on frequently purchased products.
iStrategy Miami: Crucial Takeaways From the Digital Marketing Event
iStrategy Miami in April brought together an all-star lineup, including Facebook marketing expert Mari Smith, business development and marketing media executive Dorothea Bozicolona-Volpe of Social Espionage, and Ken Segall, formerly of Apple.
What Marketers Can Learn From Moneyball
Any CEO will tell you that running a company is a lot like running a sports team. You put together a strong team, give them the tools to become all-stars, and motivate them every step of the way to beat the competition.
Ice Cream Slingers Turn a Good Product Into a Great Customer Experience
Amy’s Ice Creams in Austin, Texas, is beloved for two things: the ice cream and the floor show.
The Frugal Content Marketer’s Secret Weapon: Fiverr
There are three things that every marketer needs to be successful: creativity, resources, and freedom. Creativity brings the ideas to the table, the resources put them into play, and the freedom gives them the ability to try new things. Trial and error is the key here, but the problem is that it can get expensive. I’m here to tell you that it doesn’t have to be.
Marketing to Millennials? Then Take Us Seriously
Let me tell you about one of the most amusing parts of my job. At the types of trade shows, user conferences, and marketing technology industry events I attend, the prevalent demographics are usually pretty similar: men and women in their 40s, 50s, and sometimes even 60s (almost all white and heterosexual). When you exclude the hired booth babes, interns, and event staff members, I am almost always among the youngest professionals there.
Four Lessons Marketers Can Learn From Yoga
As a yoga practitioner and marketing professional, I have come to see the parallels of these two seemingly unrelated practices. The foundational principles associated with yoga can direct our day to day and even high-level strategies as marketers. Read on to learn four marketing lessons from this ancient practice. No headstands or lotus poses required.
Choose Your Own Marketing Adventure: Ann Handley on Making B2B Marketing Fun and Seeing Content Moments Everywhere
Here at MarketingProfs, we’re hard at work pulling together the final agenda for our B2B Forum 2013 this fall. We couldn’t do it without the insight of a select group of trailblazers in the B2B marketing space. Some of those advisers we are highlighting here, in a series of interviews centered around this year’s B2B Forum theme, “Marketing is full of choices.”
Focus on Both Brand Building and Revenue Generation (Not Just One)
There’s been a lot of chatter lately about the changing role of the marketing agency. I find that topic especially interesting because I work side by side with agencies to help them expand their service offering through marketing automation.
Why ‘Lean In’ by Sheryl Sandberg Is Causing Many Women to Lean Back
When women’s ears perk up, as they did following the publication of Sheryl Sandberg’s book, Lean In, my company pays attention. For the last 25 years, our marketing research consulting firm has been studying women. This spring, we decided to apply our research to the polarizing reaction to Sandberg’s message.
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