MediaBuyerPlanner: Zoom Media & Marketing has recently added martial arts and fitness chain LA Boxing to its Fitness and Indoor Sports Network. The network offers advertisers the opportunity to reach consumers in the workout areas and locker rooms of gyms and fitness centers.
Zoom’s venues include New York Sports Clubs, Boston-based Fitcorp, Windy City Sports in Chicago, the Brewster Sports Center in New York, and Bally Total Fitness, writes Media Life. Vehicles for advertising include 25-by-37-inch backlit boards in workout areas, as well as 16-by-20-inch boards in locker rooms.
The network has a total of 800 locations nationwide and reaches an audience that is evenly split between male and female and that is generally between the ages of 18 and 49. They are 69 percent single and 67 percent Caucasian.
HBO, Procter & Gamble’s Olay, Saab and the U.S. Marine Corps are current or recent advertisers.
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- Zoom Expands Place-Based Network
