http://www.mpdailyfix.com/zero-latency-the-next-arms-race/?utm_source=rss&utm_medium=rss&utm_campaign=zero-latency-the-next-arms-race Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/zero-latency-the-next-arms-race/comment-page-1/#comment-42262 Paul Barsch Tue, 29 Dec 2009 20:57:04 +0000 http://www.mpdailyfix.com/zero-latency-the-next-arms-race/#comment-42262 For future readers, here is an additional article from Tech Review on HFT: <a href="http://www.technologyreview.com/printer_friendly_article.aspx?id=24167&channel=computing&section=" rel="nofollow">http://www.technologyreview.com/printer_friendly_article.aspx?id=24167&channel=computing&section=</a> For future readers, here is an additional article from Tech Review on HFT:
http://www.technologyreview.com/printer_friendly_article.aspx?id=24167&channel=computing&section=

]]> http://www.mpdailyfix.com/zero-latency-the-next-arms-race/comment-page-1/#comment-42261 Paul Barsch Mon, 03 Aug 2009 14:44:06 +0000 http://www.mpdailyfix.com/zero-latency-the-next-arms-race/#comment-42261 Dusan, as surely as the sun will shine, I agree there will always be bureaucracy and politics to stifle innovation and elongate the decision cycle. An unknown author said, "If there is a way to delay in important decision, the good bureaucracy, public or private, will find it". Thank you for commenting! Dusan, as surely as the sun will shine, I agree there will always be bureaucracy and politics to stifle innovation and elongate the decision cycle. An unknown author said, “If there is a way to delay in important decision, the good bureaucracy, public or private, will find it”.
Thank you for commenting!

]]> http://www.mpdailyfix.com/zero-latency-the-next-arms-race/comment-page-1/#comment-42260 Dusan Vrban Sat, 01 Aug 2009 14:27:18 +0000 http://www.mpdailyfix.com/zero-latency-the-next-arms-race/#comment-42260 Paul, great post. Made me think in many ways how future is here and now. Yet it is far since technology is as limited as it's users. So as the internet shops didn't took over all the shopping, so the processors won't take over all the human decision making and time-consuming processes. At least - in the end - there's a great great obsticle to overspeeding of business - administrative workers, lawyers and others. They'll find a way for a need for rechecking the miliseconds decisions? :-) Anyway, for the questions - I really like the answers of Jeffrey. Nothing to add. :-) Paul, great post. Made me think in many ways how future is here and now. Yet it is far since technology is as limited as it’s users. So as the internet shops didn’t took over all the shopping, so the processors won’t take over all the human decision making and time-consuming processes.
At least – in the end – there’s a great great obsticle to overspeeding of business – administrative workers, lawyers and others. They’ll find a way for a need for rechecking the miliseconds decisions?
Anyway, for the questions – I really like the answers of Jeffrey. Nothing to add.

]]> http://www.mpdailyfix.com/zero-latency-the-next-arms-race/comment-page-1/#comment-42259 chi hair tools Fri, 31 Jul 2009 03:09:39 +0000 http://www.mpdailyfix.com/zero-latency-the-next-arms-race/#comment-42259 On earth there is nothing great but man; in the man there is nothing great but mind. On earth there is nothing great but man; in the man there is nothing great but mind.

]]> http://www.mpdailyfix.com/zero-latency-the-next-arms-race/comment-page-1/#comment-42258 Paul Barsch Wed, 29 Jul 2009 16:00:47 +0000 http://www.mpdailyfix.com/zero-latency-the-next-arms-race/#comment-42258 Claire, great points. First you mentioned that targeting will only be as effective as the data (quality) going into those campaigns. 100% spot on. Second point, there is definitely a fine line between relevant & timely, and overbearing when it comes to communicating with customers. Offers can be relevant and timely, and also excessive. How much is too much? Great question. Marketers will need to take such considerations into account, coupled with individual opt in/opt out selections. As always, I appreciate your comments! Claire, great points. First you mentioned that targeting will only be as effective as the data (quality) going into those campaigns. 100% spot on.
Second point, there is definitely a fine line between relevant & timely, and overbearing when it comes to communicating with customers. Offers can be relevant and timely, and also excessive. How much is too much? Great question.
Marketers will need to take such considerations into account, coupled with individual opt in/opt out selections. As always, I appreciate your comments!

]]> http://www.mpdailyfix.com/zero-latency-the-next-arms-race/comment-page-1/#comment-42257 Paul Barsch Wed, 29 Jul 2009 15:54:21 +0000 http://www.mpdailyfix.com/zero-latency-the-next-arms-race/#comment-42257 Jeffrey, you have provided some very reasonable and convincing points. Small and medium sized businesses will indeed have access to the same technology as other companies, but in many cases it's the "know-how" that will ultimately be in short supply. Another factor is the cost of that same "know-how" either in set up or ongoing support. I also enjoyed your comment, "Even if zero latency transactions/decisions become widespread, we'll still need to analyze the overall picture." Could not agree more. Zero latency decision making isn't for every business challenge. Deeper decision support and predictive analytics will also play a big part. Appreciate the comments! Jeffrey, you have provided some very reasonable and convincing points. Small and medium sized businesses will indeed have access to the same technology as other companies, but in many cases it’s the “know-how” that will ultimately be in short supply. Another factor is the cost of that same “know-how” either in set up or ongoing support.
I also enjoyed your comment, “Even if zero latency transactions/decisions become widespread, we’ll still need to analyze the overall picture.” Could not agree more. Zero latency decision making isn’t for every business challenge. Deeper decision support and predictive analytics will also play a big part.
Appreciate the comments!

]]> http://www.mpdailyfix.com/zero-latency-the-next-arms-race/comment-page-1/#comment-42256 Claire Ratushny Wed, 29 Jul 2009 15:29:32 +0000 http://www.mpdailyfix.com/zero-latency-the-next-arms-race/#comment-42256 Interesting post, Paul. In my experience, the early adopters for new technologies tend to be either large companies with many resources or cutting edge entrepreneurial ones. I agree with Jeffrey: over time, new technology becomes more affordable and more businesses adopt it. My concern about this is that new programs are only as good as the information that drives them. You mentioned Overstock. com. A neighbor recommended the site to me and I purchased some bedding there recently. I've been bombarded with emails offering value-priced bedding products ever since. A couple of months ago, I purposely checked out a couple of non-related categories without buying anything, to see what would happen. Consequently, I am now also bombarded with emailed special promotions in those categories, as well. But here's the point. I find these are a hit or miss proposition. You know, some of them seem to really hone in on the kinds of things I buy and some are far off the mark. . .all because they're covering my potential needs or wants in specific categories. So what's the lesson here? First, many consumers--myself included--don't appreciate a constant barrage of emails, so we tend to delete quite a few of them. Second, if we find many of the seller's offerings to take a shot gun approach, we likewise have a tendency to start deleting them. How effective is that? Interesting post, Paul. In my experience, the early adopters for new technologies tend to be either large companies with many resources or cutting edge entrepreneurial ones. I agree with Jeffrey: over time, new technology becomes more affordable and more businesses adopt it. My concern about this is that new programs are only as good as the information that drives them.
You mentioned Overstock. com. A neighbor recommended the site to me and I purchased some bedding there recently. I’ve been bombarded with emails offering value-priced bedding products ever since. A couple of months ago, I purposely checked out a couple of non-related categories without buying anything, to see what would happen. Consequently, I am now also bombarded with emailed special promotions in those categories, as well.
But here’s the point. I find these are a hit or miss proposition. You know, some of them seem to really hone in on the kinds of things I buy and some are far off the mark. . .all because they’re covering my potential needs or wants in specific categories. So what’s the lesson here? First, many consumers–myself included–don’t appreciate a constant barrage of emails, so we tend to delete quite a few of them. Second, if we find many of the seller’s offerings to take a shot gun approach, we likewise have a tendency to start deleting them. How effective is that?

]]> http://www.mpdailyfix.com/zero-latency-the-next-arms-race/comment-page-1/#comment-42255 Jeffrey Tang Wed, 29 Jul 2009 15:05:59 +0000 http://www.mpdailyfix.com/zero-latency-the-next-arms-race/#comment-42255 Some nice food for thought here. To respond to your questions: 1. I don't think that zero latency will be a huge barrier to small/mid-sized companies. As advanced technology becomes more commonplace, accessible, and affordable, I think small/mid-sized companies will actually be better off. Consider the internet, which has made it much easier for smaller companies to establish a significant presence. 2. I think that marketers will always need the ability to look at trends over the long term, instead of a "make a quick buck" mentality. Even if zero latency transactions/decisions become widespread, we'll still need to analyze the overall picture. 3. As far as a "Minority Report" future, I'm not too concerned. After all, advertising may be stereotyped as 'annoying,' but it's already changing based on the popularity of social media. The more targeted and sophisticated marketing/advertising becomes, the less annoying it'll actually be. Some nice food for thought here. To respond to your questions:
1. I don’t think that zero latency will be a huge barrier to small/mid-sized companies. As advanced technology becomes more commonplace, accessible, and affordable, I think small/mid-sized companies will actually be better off. Consider the internet, which has made it much easier for smaller companies to establish a significant presence.
2. I think that marketers will always need the ability to look at trends over the long term, instead of a “make a quick buck” mentality. Even if zero latency transactions/decisions become widespread, we’ll still need to analyze the overall picture.
3. As far as a “Minority Report” future, I’m not too concerned. After all, advertising may be stereotyped as ‘annoying,’ but it’s already changing based on the popularity of social media. The more targeted and sophisticated marketing/advertising becomes, the less annoying it’ll actually be.

]]>