MarketingVOX: The LA Times reports that Stevie Ryan, known on YouTube as the controversial Little Loca character she uses for her videos, has just been labeled the first YouTube star to get a network television gig.
Ryan is slated to become a co-host for the half-hour CBS series Online Nation, which will feature the “best, funniest and most bizarre amateur Internet video clips” from YouTube, Revver and other video-hosting sites. Comedy duo Rhett McLaughlin and Link Neal will veejay alongside Ryan, in addition to network newbie Joy Leslie.
Of Online Nation’s adoption of user-generated Internet content for network TV, Analyst Josh Bernoff of Forrester Research noted, “There is going to be a two-way membrane between television and the Internet, and you’ll see people flowing in both directions.”
Earlier this year, CBS announced the launch of its own YouTube effort called 15 Seconds, in which YouTube users could post an inspirational 15-second message in hopes of landing airtime on the network.
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