MarketingVOX: YouTube has announced the debut of YouTube’s Nonprofit Program at the Clinton Global Initiative.
Under the program, registered nonprofits get a premium channel on the site with enhanced features, such as taking donations with no processing costs, thanks to the new Google Checkout for Non-Profits.
Ultimately, YouTube is planning a centralized area for nonprofits. The program will launch with 13 nonprofits, including the American Cancer Society, 24 Hours for Darfur, and March of Dimes.
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