As marketers and business owners – during this time when it feels things are looking down, rather than up – it’s time for a boost. When Walt Disney was dreaming-up and planning Disneyland, (a pretty impossible feat at the time) those working with him knew “no” and “it can’t be done” were never words what Walt wanted to hear.
Harrison (Buzz) Price, who did the original site and economic feasibility studies for Disneyland, put it this way: “Yes, if…” is the language of the enabler. You never wanted to tell Walt “No, because…” 
“Yes, if…” instead of “No, because.” That’s so simple; yet so powerful. Funny, how a small shift in wording doesn’t change the current situation, but can completely change the outlook.
Both approaches admit that something isn’t currently possible. You’re still stuck on the deserted island. But instead of “No, because… we don’t have a boat.” Your perspective changes to, “Yes, if… we could find a way to float off this place.” (Or at least until the Harlem Globetrotters visit).
- creates defeat,
- creates a wall, and
- stops the conversation.
- opens possibilities,
- creates a launching platform, and
- pushes the conversation forward.
Instead of saying, “No, because…” …we have no money, or because …of the economy, or because …they don’t hire ‘people like me,’ rephrase these as “Yes, because…” statements.
“Yes, if…” will make you a better problem solver, a better employee, a better spouse, a better parent… Heck, I’m not sure what it won’t fix. Rarely have so few words of simple advice carried so much weight.
Try it at work. With your clients. At home. With your kids. Let me know how it goes. You’ll find it very powerful.
 Quoted in Walt Disney’s Imagineering Legends and the Genesis of the Disney Theme Park by Jeff Kurtti