MarketingVOX: With its purchase of MyBlogLog, a site aimed at blog publishers and readers, Yahoo continues its acquisition of social-media sites.
MyBlogLog has created a utility that allows bloggers to insert an area on their blog that shows pictures of recent visitors to the blog, with a link back to the visitor’s?blogs, MediaWeek reports. MyBlogLog is the latest social-media-centered acquisition for Yahoo, which has already purchased photo-sharing site Flickr and social-bookmarking site del.icio.us.
The challenge for Yahoo will be to keep MyBlogLog’s community of loyal users, and then expand its overall reach. Yahoo has been careful to change as little as possible about the user experience after acquiring Flickr and del.icio.us, and the strategy seems to be paying off.
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- Yahoo to Buy Social Sites Bix, MyBlogLog
- Hitwise: One in 20 Web Visits Go to Social-Networking Sites
- Yahoo Acquires Jumpcut Online Video-Editing Firm
- New Yahoo Photos Test Site Debuts
- Social Networking Sites Luring Brand Marketers
- Yah.oo.licio.us: Yahoo Plucks Tasty Morsel del.icio.us
- Flickr Testing Contextual Ad Format
- Yahoo’s Flickr to Team with Qoop for Photo Printing
