MarketingProfs

MediaBuyerPlanner: XM is helping early holiday shoppers get in the mood by kicking off its suite of dedicated holiday music channels today.
The satcaster is launching a new contemporary holiday hits channel, Holly (XM 103), today, the company announced. Additional channels will launch later in the month, including XM’s Radio Hanukkah, the first-ever national broadcast channel devoted exclusively to Jewish culture, which will also return for the 2007 holiday season.