MediaBuyerPlanner: The Wall Street Journal today announced the launch of Small Business Link, a series that begins in the pages of the newspaper and is continued online.
The series runs in the print Journal?s Marketplace section each month and focuses on one issue facing small businesses. Readers are then invited to continue the conversation online with the people featured in the articles, and each other.? “We wanted to give readers potential solutions to some of their most crucial small business problems ? and provide a forum for them to discuss these problems with each other and with us,” says Lawrence Rout, editor of the paper.
The first Small Business Link was published on April 9 and focused on employee benefits. The May 7 edition addresses technology outsourcing, describing the experiences of business owners that outsourced critical tasks like IT security and software programming.
Weekly podcasts will be showcased, as will content from the Journal’s Small Business Report, published six times a year.
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