MediaBuyerPlanner: The Wall Street Journal has named a new managing editor to replace Paul E. Steiger, who had held the top job in the newsroom since 1991, writes The New York Times.
Marcus W. Brauchli began his Dow Jones career in 1984 as a copy editor. He worked as a foreign correspondent and has been a deputy managing editor of the paper since December 2005. Steiger, who reaches the mandatory retirement age of 65 later this year, will become the WSJ’s editor at large. Both changes are effective May 15.
L. Gordon Crovitz, publisher of The Journal, said that he selected Brauchli because he has proven to be an agent of change who understands the digital age and the opportunities to be found there
The Journal’s first-quarter advertising revenue is down 1.8 percent compared with a year ago. Dow Jones cites a fall-off in auto and technology advertising. To combat shrinking revenue, the Wall Street Journal has launched a number of initiatives such as launching a Saturday edition, offering advertising on the front page and unveiling a new design.
But while the print publication may be struggling with the same forces that are affecting the newspaper industry as a whole, revenue from Dow Jones’s digital initiatives is growing quickly.
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- Smaller WSJ Generates Positive Response
- WSJ Unveils New Design, ‘Reader’s Guide’
- Newspapers, Despite Falling Circ., Raising Ad Rates
- WSJ to Increase Color Pages 17%
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- Dow Jones to ‘Reassess’ the Way It Delivers News
