MediaBuyerPlanner: Ad revenue for Dow Jones’s Wall Street Journal rose 5.7 percent in October compared to the same month last year, for a 1.8 percent increase in ad volume.
Financial, technology and general advertising were up, while classified advertising declined 3.7 percent, writes BtoB. Financial and technology revenue were down for Dow Jones’s Barron’s in October, however, which helped add to a 7.1 percent decrease in ad revenue and a 6.5 percent decrease in ad pages.
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