MediaBuyerPlanner: A new company offers advertisers the opportunity to reach 21 – 34 year olds in nightclubs. Billboard Bands has struck exclusive, long-term commitments with over 150 trendy nightspots in the top 20 markets, in order to provide advertiser-branded wristbands for club clientele.
Clubs use wristbands for admission, re-entry, or VIP access. By partnering with Billboard Bands, clubs receive a full month’s supply of wristbands. Advertisers can brand the wristbands with vivid four-color and photographic ad messages that stand out against a brightly colored background. The flexible production process can support options including two-sided printing, bar codes, tear-off coupons, sequential numbering, promotion codes, and even scratch-and-win and scratch-and-sniff applications.
“Our network of clubs is the first to offer marketers the opportunity to use wristbands as a platform for creative advertising and promotion on a national scale, and at many of America’s most exclusive and talked-about nightspots,” says Billboard Bands co-founder and CEO Fred Epstien.
He calls Billboard Bands “a dynamic advertising vehicle that reaches young adults where they gather and play.” Campaigns can be targeted based on geography.
Billboard Bands’s research suggests that 63 percent of club goers wear bands until they get home (min. 3+ hours); 34 percent take them off the next day or later, average income is 23 percent above the average income for 21-34 year olds, and 80 percent of the audience is in the 21-34 demo.
Related stories:
- Credit Card Receipts Carry Advertiser Messages
- Advertisers Reach Fantasy Footballers in Bars, Clubs
- Heineken Launches Second Nationwide Jukebox Campaign
- 3D Ads in Bars Reach Young Adults
- Stoli Reaches Twenty-Somethings with Interactive Jukeboxes
