Comments on: World Wide Rave – Works!

By: Chad Horenfeldt

Chad Horenfeldt — Sun, 22 Feb 2009 22:44:34 +0000

Thanks for the quick response! This is definitely worth testing. If you hear of any success stories on this, please DM me. When I attended a Marketing Experiments landing page session last year, we discussed a similar example to the one that you listed above but it was more around asking for additional pieces of information on the confirmation page. I will be watching for the World Wide Rave. This will definitely require a mind shift for marketers and the way that that they measure “success”.
@chadhorenfeldt

By: Paul Dunay

Paul Dunay — Sun, 22 Feb 2009 22:28:03 +0000

Chad
I think you have some great points about marketers needing to make it easy but it doesnt truly embrace the world wide rave concept
here is my suggestion and what I am pursuing
how about removing the reg form completely and adding it to the thank you page with text like
If you liked this paper – you can sign up for regular updates of papers just like this by clicking here>
this way you get the benefit of the world wide rave and you get a chance to get the biz dev benefit
P

By: Chad Horenfeldt

Chad Horenfeldt — Sun, 22 Feb 2009 22:18:13 +0000

Paul – I agree with you – partially. I even had an extreme case last week where I was on a site that had a resource library with a login/password. That is really old school! I actually believe that adding a short, relevant form before a key piece of information is important as it’s part of the qualification process and should not frighten away those that are truly interested in your product/service. However, this process must be simplified so if the same web visitor tries to download another white paper for example, they should not have to provide the same information again. In addition, marketers should pre-populate forms as much as possible (especially if it’s a form that is accessed from an email). The goal for marketers is to make this as easy as possible for prospects but also to use forms to generate and qualify leads. In addition marketers should be able to measure which key pieces of content and how many touches resulted in generating opportunities and closed deals.
@chadhorenfeldt