MediaBuyerPlanner: The final game of the World Series, during which the Boston Red Sox swept the Rockies in four straight games, drew 20.9 million total viewers. That’s up 30 percent from last year’s 16.1 million for Game Four.
The series averaged 17.1 million total viewers, up 8 percent from last year’s all-time low of 15.8 million, writes Media Life. The number is far below the numbers the series pulled in 2004 when the Sox won their first-ever World Series, and is, in fact, the second-worst rating among all series since Nielsen began measuring in 1968.
Among adults 18-49, the series was up 14 percent over last year, with Fox winning every night in the demo – a big boost for Fox, which tends to end the fall in fourth place.
Related stories:
- World Series on Way to Record Lows
- Sweeps Helps Fox Brush Off World Series Disaster
- Lowest-Rated World Series Ever
- World Series Ratings Off 30%
