Comments on: Word of Mouth Isn’t About Tools, It’s About You

By: Phil Tanny

Phil Tanny — Thu, 25 Jun 2009 23:21:11 +0000

Lewis, your article is dead on the money.
Example. I first got involved with word of mouth by reading a well known book on the subject. I became an evangelist for the book everywhere I went, because it changed my whole outlook on marketing, in a positive way.
About 2 years later, I was working on a project directly relevant to the book, so I wrote the author via the contact form _that he provided_ on his site.
That was a couple months ago, and I’m still awaiting a reply.
I’m not mad about the lack of response, it’s not that a big deal. But it did change my evaluation of the author’s expertise on the subject of word of mouth. He’s better at the theory than the practice I guess. Not quite the evangelist I used to be.

By: Steve Hoffacker

Steve Hoffacker — Thu, 19 Apr 2007 14:45:53 +0000

Lewis,
You don’t have to create word of mouth marketing. It exists naturally. People like to talk and they like to “help” their friends, associates, and relatives. Who hasn’t eaten some place, visited a new club or vacation spot, read a good book, seen a show or play, shopped somewhere, taken their car in for service, or several other similar expereinces and not shared those with someone else – whether the experiences were good or bad? It’s human nature. No, WOM is going to happen. The question is, what are people going to say?
Steve

By: Toby

Toby — Tue, 17 Apr 2007 23:57:28 +0000

Bravo Lewis! How many awesome strategic plans have we all seen gathering dust because the plan never took into consideration the resources (time, $, people) required to execute?

By: Ram's

Ram's — Mon, 16 Apr 2007 19:02:33 +0000

I understand It’s a good article the people more uses to this article the marketing strategy is more useful to people. If you are interesting visit the site marketing strategy

By: Lewis Green

Lewis Green — Fri, 13 Apr 2007 19:25:23 +0000

Bob,
That’s it: Without the motivation to make it happen, we shouldn’t start.

By: Bob Glaza

Bob Glaza — Fri, 13 Apr 2007 18:36:53 +0000

Pretty basic stuff, eh, Lewis? And yet easy to overlook. Your post serves as the clear and constant reminder. The WOM we want is the buzz that comes from positive conversation. Sound advice on participating in the conversation – if the mo’ or the dough ain’t there – why start?

By: Lewis Green

Lewis Green — Fri, 13 Apr 2007 18:23:32 +0000

Cam and Claire,
Thank you for adding to the conversation. As I implied earlier this week, I fear that when we are driven first by making money or even second that our clients may suffer. Because selling tools is easier and more profitable than selling solutions.

By: Claire Ratushny

Claire Ratushny — Fri, 13 Apr 2007 17:04:40 +0000

Lewis,
Good post. In my opinion, WOM or any other marketing initiatives will fall flat if/when the customer is not serviced properly. All good marketers should discuss customer service related issues with their clients as a crucial component of their businesses. Why? All the marketing spends in the world are worthless when customers are ignored or have bad experiences.

By: Cam Beck

Cam Beck — Fri, 13 Apr 2007 13:20:14 +0000

I agree, Lewis. Using a medium to communicate sets an expectation that the communication will be appreciated and the customer’s time will be respected.