I was talking to a small business owner last night. They are in the middle of a very costly redesign of their B2C website and I couldn’t help but ask if they had plans to set up on Facebook as well.
Right now, I have Facebook on the brain. As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer. This book is in collaboration with long time friend Rich Krueger who is the CEO of AboutFaceDigital – an agency devoted to helping companies setup and optimize their marketing efforts on Facebook. Something they call – Facebook Marketing Optimization.
Anyway I found myself thinking – why does any business need a website any more?
With Facebook Fan pages you can build your own website on the Facebook “Platform”. A website that is totally FREE of hosting and server costs, public and indexable on all search engines, with unique URL’s for individual landing pages that you can tune based on if they are Fans or Non Fans, where you can host all your video (so long as it is under 10mb) and upload your product catalog with detailed descriptions (and get feedback from Fans), where you can throw an event or show presentations on a Slideshare ap, run a contest or a survey, host your blog or retweet your status updates (or better yet – just use Facebook instead of Twitter). Oh don’t forget send emails to your Fans for FREE and if you want to buy targeted ads you can do that too.
With all that in your favor – Why would any business need a website anymore?
Related posts:
- Marketing via Facebook Pages
- Time to Replace your Online News Room with Facebook!
- 5 Tips for Optimizing your Facebook Marketing
- Guide to Facebook Fan Pages: Destinations vs. Collaborative Conversation Spaces
- Are You On Facebook Yet?
Tags: Facebook, Social Media, Social networking
Well, now a days there are many ways introduced for internet marketing in which social networking is also a very popular way amongst all. There are some other ways for SEO like blog posting , forum posting but i would also prefer social networking like face book and twitter and many more as they are quick and popular.
Facebook is a marketing tool and a social networking forum thats it, combined with a quality website it can generate traffic and buzz but alone you are mixed together with 5 million other users. Not to mention it does NOTHING for SEO or email marketing systems.
A basic website would be good only to capture those not on Facebook. I view website as only a springboard to point to all the business’ social sites.
What an interesting discussion! FB has shopping carts now. Thanks to Payvment.com
Personally, I need both: a good presence on the social media platform and a good website. Both should compliments each other.
Cheers from faraway Malaysia.
Hi my name is Jake and im 26 years old and living in philadelphia. I realized the multifaceted marketing benefits of Facebook long ago and began to market facebook as a service for setting up a “Virtual Business Front” for local businesses, as well as operating facebook accounts for high profile individuals/ celebrities. This is not the death of websites in my opinion……I still see the benefits of operating both facebook and a website in accordance with each other and even doing a twitter account, all to increase internet visibility by linking them together. I have turned all of this into a monthly paycheck that all of my clients are happy to pay me. If you are interested to see what i do please take a look at Kenny Gamble’s, of Gamble and Huff fame, facebook page. I am open to all inquiries and look forward to helping others benefit from this. Thanks. -Jake