http://www.mpdailyfix.com/why-you-should-pitch-your-business-to-techcrunch/?utm_source=rss&utm_medium=rss&utm_campaign=why-you-should-pitch-your-business-to-techcrunch Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/why-you-should-pitch-your-business-to-techcrunch/comment-page-1/#comment-24468 Mary Conley Eggert Mon, 11 Dec 2006 00:42:33 +0000 http://www.mpdailyfix.com/why-you-should-pitch-your-business-to-techcrunch/#comment-24468 Clever idea, Jim! It's hard to believe that folks would fill out an external Web site survey before they would convey the same info to their internal team, but you are on to a significant problem!!! Many marketers and sales people are very visionary thinkers, and won't go through the discipline of defining their focus (target market), value and unique points of differentiation. We (I will admit I am one of these visionary sales folks) assume people will get it, but we forget that we have an operations crew, customer service desk and management team that needs to align their resources to support our goals with our target customer. Our failure to communicate our USP inside as well as outside ensures that we are always scrambling to correct and train our most important asset: Our internal sales force. I appreciate your pointing out the errors of our ways by giving us a double-win. Thanks! Clever idea, Jim! It’s hard to believe that folks would fill out an external Web site survey before they would convey the same info to their internal team, but you are on to a significant problem!!! Many marketers and sales people are very visionary thinkers, and won’t go through the discipline of defining their focus (target market), value and unique points of differentiation. We (I will admit I am one of these visionary sales folks) assume people will get it, but we forget that we have an operations crew, customer service desk and management team that needs to align their resources to support our goals with our target customer. Our failure to communicate our USP inside as well as outside ensures that we are always scrambling to correct and train our most important asset: Our internal sales force.
I appreciate your pointing out the errors of our ways by giving us a double-win. Thanks!

]]> http://www.mpdailyfix.com/why-you-should-pitch-your-business-to-techcrunch/comment-page-1/#comment-24467 D.L. Fri, 08 Dec 2006 13:16:44 +0000 http://www.mpdailyfix.com/why-you-should-pitch-your-business-to-techcrunch/#comment-24467 Fine tuning, indeed. Putting it mildly. Most biz owners never truly concentrate on marketing. They're preoccupied with distractions that burn time. Fixing the copier. Hassling with callers. Stocking shelves. They do eveything ELSE but focus on bringing in the money. People with a pool store worry about the signs, or the chlorine display. Or the types of rafts. They should worry about the marketing of bringing people into the store. Fine tuning, indeed. Putting it mildly.
Most biz owners never truly concentrate on marketing. They’re preoccupied with distractions that burn time. Fixing the copier. Hassling with callers. Stocking shelves.
They do eveything ELSE but focus on bringing in the money.
People with a pool store worry about the signs, or the chlorine display. Or the types of rafts.
They should worry about the marketing of bringing people into the store.

]]> http://www.mpdailyfix.com/why-you-should-pitch-your-business-to-techcrunch/comment-page-1/#comment-24466 Lewis Green Fri, 08 Dec 2006 13:06:08 +0000 http://www.mpdailyfix.com/why-you-should-pitch-your-business-to-techcrunch/#comment-24466 Jim, What a great find. I filled out the form and look forward to hearing back. Thank you! Jim,
What a great find. I filled out the form and look forward to hearing back. Thank you!

]]>