There’s been lots of great buzz about the MarketingProfs B2B Driving Sales forum. Matt Grant, Greg Verdino, Jayne Karolow, Amanda Gravel, Kirk Petersen, Lewis Green, and Robert Lesser shared the love on their own blogs.
(If I didn’t mention you here, please add your link below.)
The pretty girl at the dance last week seemed to be social media: During a number of sessions, marketers were looking for information about social media tools, how to get started, and how marketers might use them. As Christopher Penn wrote on his blog, “Social media is sexy. Social media is the hot new thing.”
(BTW, Christopher Penn was the hot new thing for me last week. He pinch-hit for speaker Karen Breen Vogel (who was delayed in Chicago), and subsequently hit it clear out of the park….)
But here’s the thing: Chris says, “Social media comes LAST, gang.” What comes first is great content, a friendly user interface, and search engine optimization.
Those “are the basics you MUST have in place prior to diving into social media, or else you’ll be wasting time, energy, and the limited slice of attention your audience is giving you – and they won’t give you again,” he says.
Great perspective from Chris. You can read the whole post here.
I had the pleasure of meeting Chris Penn for the first time as well. I was amazed at the sheer volume of “stuff” he knew about all facets of social media. (nice to meet you, chris!)
Thanks for a great conference! It was good to see the MarketingProfs team again… and learn from all the experts.
Mentioned twice
Chris sounds like a person I would love to meet.
Wait, I met him! He’s the guy who taped my session and attended Chris Brogan’s – we had dinner together, we follow each other on Twitter.
Chris is indeed a good person to talk with about social media.
Jaynie – GREAT meeting you. We gotta do that again.
Josh – Good to see you, too. You are practically “one of us.”
Valeria – Yes! That’s him. Super guy. And super knowledgeable.
Ann, thanks for the mention, and it was great to meet you in Boston.
Since you invited links to other posts, I should point out that Robin Carey, CEO of Social Media Today and one of your panelists, also blogged the conference — see http://thecustomercollective.com/TCC/19966, http://thecustomercollective.com/TCC/19964 and http://thecustomercollective.com/TCC/19960
Leigh Anne Wallace produced this video at the Boston event. Nice, Leigh!
http://www.theb2blead.com/leading-questions/social-media-leading-questions/
[...] been attending and speaking at the MarketingProfs B2B Forum for a couple of years now, ever since stepping in as a pinch-hitter at the 2008 conference. What a difference a couple of years can [...]