In this episode of Marketing Obsessions, Citysearch executive vice president of advertising Neil Salvage discusses the mistakes small-business owners make when it comes to online advertising.
The key problems Salvage identifies:
- Small-business owners don’t decide what they want to happen, so they don’t have a way to measure and respond to success or failure.
- They spend money in search that could have gone elsewhere and used more efficiently.
- They don’t listen and respond quickly to what customers are saying about them online.
Tags: Advertising, Marketing, Social Media
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This post was mentioned on Twitter by Veronica_Jarski: New post at the Daily Fix: Where Small Businesses Get Online All Wrong http://bit.ly/bxBEyo...
Think you hit the nail on the head with some of those points!! so many businesses struggle with online marketing! If you are finding you’re having problems and would like to get your hands on some FREE resources to help you and your business please go to http://www.secretsofasupersmallbusiness.com.au
Very good points. Small business owners need to be aware of thier customers needs. I recently used a company called Yacht Exports to ship 3 yachts to New Hampshire. A big part of why I used them and will continue to, is because of their amazing customer service!
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