Philips missed an opportunity to be truly clever with the introduction of its Norelco Bodygroom shaver….
Sure, it’s risque. I guess Norelco gets points for pushing the envelope a bit.
But it’s also sophmoric: nuts, carrots and the objects-here-are-larger-than-they-appear sort of stuff. Enough already.
The best part of the ad is the domain: “shaveeverywhere.com.”
(Thanks to Leigh Duncan for the link!)
Dear Ann,
Great blog..keep it up! One company that is funny AND clever (and a bit risque) is Vonage. People either love or hate their ads. Have you seen this writeup?
http://blogs.zdnet.com/ip-telephony/?p=364
Sridhar
Ann, Here’s another example of copywriting gone wrong. It’s for the Vespa Scooter in the UK. Checkout http://www.kamascooter.com
“Blindfold your partner then handle their body with a feather light touch”? The “Kama Scooter”?
Ooooo…that’s just embarrassing….
Ann-
It may just be a question of target audience. I’m a 23 year-old male, and I thought the site was absolutely hilarious. I clicked through almost every link, because there were so many near-LOL moments.
This approach certainly effective in making the product stick in the prospect’s brain – but whether it leads to purchase may be another matter altogether.
Norelco has to overcome a lot of men’s fears about shaving “down there” – it’s just not done by a lot of guys. So the question remains as to how effective the “funny” push will be (as opposed to the typical “manly” one).
You might be right Vincent… I guess I’m not the target audience, since I’m 40 and female. But I could be, couldn’t I? Perhaps I would buy one for my husband/boyfriend? (Definitely don’t think I’d buy one for my teenage son..! Gotta draw the line somewhere. LOL!)