Comments on: What’s the Biggest Lie About Blogging?

By: Buy Viagra

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By: Rod

Rod — Sat, 09 Feb 2008 18:39:17 +0000

All the biggest are the lies, half-truths, lies of omission, and half-baked opinions masquerading as informed commentary, contained/implicit in all the “learned” comments above, presuming to answer the question about what the biggest lies about blogging are.

By: Jimm

Jimm — Fri, 08 Feb 2008 11:23:28 +0000

Interest post, thanks

By: Debi

Debi — Wed, 22 Aug 2007 08:53:22 +0000

If I came onto this blog and politely asked if anyone would like to look at our new website globehuggers.com, would that break any complicated rules of blogging that I am unaware of? I haven’t done blogging before but I am concerned about climate change.

By: Dan Green

Dan Green — Tue, 12 Jun 2007 05:20:42 +0000

Another lie: Lots of comments on a blog mean that the blogger is “successful”.
We know it’s not true because there are no ROI equation that factor in “comments”.
Commenters that don’t “buy” are the digital version of window shoppers.

By: Colin Campbell

Colin Campbell — Sun, 22 Apr 2007 04:30:49 +0000

I definitely agree that you need to blog with passion to build a long term audience. If your blog is not specific to an area, then your personality must come through strongly.

By: free seo tools

free seo tools — Sat, 16 Dec 2006 18:27:44 +0000

hi,
Its just for making extra bugs nothing else. now a days every one are starting blog there is nothing like spcialised contents.

By: WaltDe

WaltDe — Thu, 31 Aug 2006 22:14:15 +0000

Keep up the great work on your blog. Best wishes WaltDe

By: deborah schultz

deborah schultz — Thu, 10 Aug 2006 23:52:55 +0000

1-that it’s easy. Doing any thing well is not easy
2-that it is about writing – it is as much about relationships as it is about writing.

By: Ann Handley

Ann Handley — Sun, 30 Jul 2006 02:36:26 +0000

Great idea for a post, Susan.
: )

By: susan weiner

susan weiner — Sun, 30 Jul 2006 01:05:50 +0000

Ann,
It would be interesting if you could comment in a future post about how you’ve succeeded in driving traffic to the MarketingProfs blog.

By: Delaney Kirk

Delaney Kirk — Fri, 21 Jul 2006 08:04:32 +0000

My question…is there a 12 step program for someone who finds herself online at 3am reading through all these comments (which are great!) while wondering what to write on her own blog…

By: Andrew Tompsett

Andrew Tompsett — Wed, 19 Jul 2006 14:55:57 +0000

Lie 1: “You can’t have two blogs that talk about different things”. I have a fun blog and a business blog. Two different sites.
Lie 2: “Your blog must be popular”. Ha, it’s almost impossible to get to my business blog. You can do it, but you have to find the web site… then you have to ask me first. Also, I know other companies such as GM do something similar with their own employees. It promotes internal communication.
lie 3: “Blogging requires no research”. I have learned the hard way that in order to write a successful blog, you need to know what blogging is about. It’s like driving a car, sure it looks easy and lots of people do it, but you still have to learn how.
Cheers

By: Cameron Maddux

Cameron Maddux — Thu, 13 Jul 2006 16:24:22 +0000

Lie:
“Top Blogs” are defined by number of readers, pageloads, unique visitors or any of that…
That’s not what blogs are about, right? We are talking about things like trust and time and interest and take-aways … Not Danielle Steel or Gorillas in underwear.

By: Yuri

Yuri — Thu, 13 Jul 2006 04:53:58 +0000

Another lie would be
“Any company can start a blog and boost sales by doing nothing” That’s two lies in one, actually.

By: Rainy

Rainy — Sun, 09 Jul 2006 04:11:15 +0000

I am easily bored with blogging, but now I’d like to re-launch the long-dead blog of mine. Wonder how long this bout of enthusiasm lasts?

By: Andy Wibbels

Andy Wibbels — Tue, 04 Jul 2006 04:55:07 +0000

Biggest lies:
1) It’s hard to get started.
2) It’s ‘one more thing’ to think about. (If you are any sort of professional keeping tabs on an industry should never run out of things to blog about.)
3) It replaces ezines. Tandem tandem tandem!
4) It has to be perfect out of the gate.
5) Blogs are new. (They are an extension and maturation of existing trends and technologies.)
6) Only the A-List matters.
When training folks, I think the biggest frustration is ‘fighting the form’. Yes, you can start a blog cheaply – but yes if you want it to mesh exactly with your existing brand you’re gonna have to drop some dough. But that’s no excuse not to get started.

By: Paul Fabretti

Paul Fabretti — Mon, 03 Jul 2006 09:26:28 +0000

I started blogging because I felt I had soemthing important to say. I thought people might like to hear what I had to say.
If they came, they came. If not, it helped me document my thoughts and at the same time would prove to be a useful “marketing therapy” tool to catharsise all my ideas.
I was new to it, struggled with my template (still do!) and really just thought of myself as being a bit-part of a far greater thing. My model was not one of volume-generation.
My long-standing rule has been to say something relevant as much as possible. Decide who you are speaking to (even imagine a couple of individuals you think might be enlightened by your comments) and say something that affect THEM.
Ann and the rest of the team, keep up the good work. You’ve got a great product. Stylish, witty, relevant and above-all, containing great content from proven thought-leaders!

By: Hugo Garcia

Hugo Garcia — Mon, 03 Jul 2006 03:42:24 +0000

I think the BIGGEST LIE of them all is:
” I don´t care if coments are good or bad. I don´t care if they coment at all”

By: J.D. Matthews

J.D. Matthews — Sun, 02 Jul 2006 20:42:41 +0000

Not to be overly rude, but it would probably be helpful if Shoelover would stop referring to themselves in the third person.

By: Shoelover

Shoelover — Sun, 02 Jul 2006 12:38:33 +0000

I think it is quite amusing that people think there are absolute truths or lies about blogging.
From Shoelover’s perspective, the blog has been a wonderful tool to aid in the marketing of Shoelover’s business, Shoe Stor, it has essentially made us a company with an international presence as it brings in orders from all over the world. But having said that, Shoelover has trouble seeing how blogs add to the bottom line of large multinational business or can act as anything other than an additional corporate mouthpiece, where everything is vetted and re-vetted before it is released from to the public.
What Shoelover would like to see from some of the proponents of “blogging is essential for business” is for them to give some idea of the impact that blogging has had on their bottom line.
xoxo
Shoelover

By: Jeroen Leenarts

Jeroen Leenarts — Sat, 01 Jul 2006 07:50:46 +0000

Another one for the list:
You should target blog posts specifically to gain traffic.
I think people should blog about what’s on their mind, not what they think other people would like to see.
Your post is an excellent positive example, it’s nice to see that you post is based on a tiny bit of frustration about why “they” won’t visit after three months of hard work.

By: Stephanie Booth

Stephanie Booth — Sat, 01 Jul 2006 06:09:01 +0000

I’ve been blogging for so long now (6yrs!) that I’m more in the process of establishing my own “blogging truths” than noticing others’ “blogging lies” (I probably just don’t pay attention to them).
However, one preconceived notion about blogging that I have found wrong time and time again is:
- getting linked by a popular blogger will increase your traffic.
This is correct in the short run (you get a little “peak” in your visitors) but most of the time, it’s all “return to normal” once the wave of link-visitors has come by.
For me, traffic increase comes slowly, with time and hard work. There’s nothing “magic” about it.

By: Ann Ray

Ann Ray — Fri, 30 Jun 2006 17:27:57 +0000

Thanks for the great list–lots of new favorites for my Technorati account.
Two of my top lies:
Visitors leave comments. I think that may be where the adversarial approach comes from on some blogs, an attempt to elicit a response from the ghosts drifting through the traffic logs.
It’s easy. While my first TypePad site went up in a day, every day since then I seem to encounter a place I feel clueless, whether it’s tweaking templates, generating feeds, or building traffic.

By: Jim Symcox - The Marketing Magician

Jim Symcox - The Marketing Magician — Fri, 30 Jun 2006 08:43:04 +0000

The biggest lie is that blogging is different.It’s not it’s another communication channel.
Just like eBay Shops, Google Adwords/Adsense, PPC, 100 page Web sites, affiliates.
These are all ways you choose for your business to communicate with your customer/prospect.
Blogging is simply another, maybe geekier, way of doing so.

By: jhay

jhay — Thu, 29 Jun 2006 23:32:21 +0000

Wow, a great and helpful post.
Will keep this in the bookmarks, my favorite is “Bloggers are good looking, funny, and are the life of any party.”

By: Marsha

Marsha — Thu, 29 Jun 2006 23:14:51 +0000

Lie? Blogs don’t count.
BTW, what you’re doing is working, based on the number of comments you’re generating vs. what the volume was 2 months ago!

By: Jonathan Kranz

Jonathan Kranz — Thu, 29 Jun 2006 22:10:33 +0000

Anne,
Regarding your comment about the relative popularity of blogging vs. non-blogging posts: I think the number of comments to this one, way in excess of anything currently posted, kind of proves my point.

By: Jim Turner

Jim Turner — Thu, 29 Jun 2006 19:47:16 +0000

I don’t care if anyone reads my blog.

By: Cathy Mosca

Cathy Mosca — Thu, 29 Jun 2006 19:11:23 +0000

Ann, this is an excellent post, and getting a host (albeit small) of bloggers to add their input was brilliant. The result, with the addition of the excellent comments you elicited, is a very complete list of “what bloggers should know”–a useful reference for all. Thank you.