http://www.mpdailyfix.com/whats-next-online-offline/?utm_source=rss&utm_medium=rss&utm_campaign=whats-next-online-offline Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/whats-next-online-offline/comment-page-1/#comment-22851 Mike Sansone Sat, 23 Sep 2006 16:16:40 +0000 http://www.mpdailyfix.com/whats-next-online-offline/#comment-22851 BL, you're right on target and history proves it. Smart marketers and brand agents will find ways to bring vibrant online communities of enthusiasts together offline. Great thoughts. BL, you’re right on target and history proves it. Smart marketers and brand agents will find ways to bring vibrant online communities of enthusiasts together offline.
Great thoughts.

]]> http://www.mpdailyfix.com/whats-next-online-offline/comment-page-1/#comment-22850 B.L. Ochman Fri, 22 Sep 2006 19:33:13 +0000 http://www.mpdailyfix.com/whats-next-online-offline/#comment-22850 It'll be interesting to see, over the next year, if we're prophetic. :>) I'd love to hear more about your projects. It’ll be interesting to see, over the next year, if we’re prophetic. :>)
I’d love to hear more about your projects.

]]> http://www.mpdailyfix.com/whats-next-online-offline/comment-page-1/#comment-22849 Lewis Green Fri, 22 Sep 2006 14:41:21 +0000 http://www.mpdailyfix.com/whats-next-online-offline/#comment-22849 BL, your post is inspirational. I think implementing your suggestion is a challenge, however. In the past year, two clients launched ideal products to create grassroot movements using something like salons. I placed the strategy with well-tested tactics within their plan. To date, neither has opted to launch the salons. The reasons are the same as you mentioned: Time and money. Unfortunately, if they had moved on the ideas a year ago, I am confident their brand evengelists would today deliver return on investment worth many times more than the initial investments. BL, your post is inspirational. I think implementing your suggestion is a challenge, however. In the past year, two clients launched ideal products to create grassroot movements using something like salons. I placed the strategy with well-tested tactics within their plan. To date, neither has opted to launch the salons. The reasons are the same as you mentioned: Time and money. Unfortunately, if they had moved on the ideas a year ago, I am confident their brand evengelists would today deliver return on investment worth many times more than the initial investments.

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