http://www.mpdailyfix.com/whats-in-a-name/?utm_source=rss&utm_medium=rss&utm_campaign=whats-in-a-name Opinions. Commentary. News. Sat, 11 Feb 2012 13:14:15 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/whats-in-a-name/comment-page-1/#comment-23293 Mindblob Tue, 17 Oct 2006 22:16:07 +0000 http://www.mpdailyfix.com/whats-in-a-name/#comment-23293 Tim, "Going to another bike manufacturer would be the toughest"... not sure it would be tougher for you than for the brand itself, really. I'm sure you can trust your readers as much as they trust you. Tim,
“Going to another bike manufacturer would be the toughest”… not sure it would be tougher for you than for the brand itself, really. I’m sure you can trust your readers as much as they trust you.

]]> http://www.mpdailyfix.com/whats-in-a-name/comment-page-1/#comment-23292 Tim Jackson Tue, 17 Oct 2006 16:22:33 +0000 http://www.mpdailyfix.com/whats-in-a-name/#comment-23292 Mindblob- it is obviously my hope that my readers would follow me and that I could reestablish my credibility in a new environment. I think it would be easier if I moved to a new industry or a different category within this industry. Going to another bike manufacturer would be toughest- I think. Lewis- Exactly! That's precisely why I've tried to be active in different places and created the bike marketing site. It's a small thing, but it has helped a bit. Gianandrea- Too funny! One of my former teammates is the "Ellsworthguy", sort of. The cycling industry is really very incestuous, with many people skipping from one company to another for many, many years. Heck, outside of the small bike shops I've worked in, I'm now with my 3rd industry company. I think the one thing I have done that has not been quite as prevalent in the past, is tie myself to this brand so closely and publicly. I hope I never have to find out what leaving would mean... Mindblob- it is obviously my hope that my readers would follow me and that I could reestablish my credibility in a new environment. I think it would be easier if I moved to a new industry or a different category within this industry. Going to another bike manufacturer would be toughest- I think.
Lewis- Exactly! That’s precisely why I’ve tried to be active in different places and created the bike marketing site. It’s a small thing, but it has helped a bit.
Gianandrea- Too funny! One of my former teammates is the “Ellsworthguy”, sort of. The cycling industry is really very incestuous, with many people skipping from one company to another for many, many years. Heck, outside of the small bike shops I’ve worked in, I’m now with my 3rd industry company. I think the one thing I have done that has not been quite as prevalent in the past, is tie myself to this brand so closely and publicly. I hope I never have to find out what leaving would mean…

]]> http://www.mpdailyfix.com/whats-in-a-name/comment-page-1/#comment-23291 gianandrea facchini Tue, 17 Oct 2006 13:48:09 +0000 http://www.mpdailyfix.com/whats-in-a-name/#comment-23291 what about ellsworthguy (for non bikers: handcrafted mtb, close to rolls royce)? you are right if we consider the job volatility. what about ellsworthguy (for non bikers: handcrafted mtb, close to rolls royce)?
you are right if we consider the job volatility.

]]> http://www.mpdailyfix.com/whats-in-a-name/comment-page-1/#comment-23290 Lewis Green Tue, 17 Oct 2006 13:43:22 +0000 http://www.mpdailyfix.com/whats-in-a-name/#comment-23290 Tim, No matter who we are or where we work, including for ourselves, we represent that brand, for better or for worse. I recommend to anyone who will listen that we frequently reinvent ourselves to keep the brand fresh and energizing. Lewis Tim,
No matter who we are or where we work, including for ourselves, we represent that brand, for better or for worse. I recommend to anyone who will listen that we frequently reinvent ourselves to keep the brand fresh and energizing.
Lewis

]]> http://www.mpdailyfix.com/whats-in-a-name/comment-page-1/#comment-23289 mindblob Tue, 17 Oct 2006 12:31:20 +0000 http://www.mpdailyfix.com/whats-in-a-name/#comment-23289 Tim, The particular thing about your previous (still actual) pseudonym "Masiguy" is that it includes a brand name and so (even if your own creation) does not completely belong to you. Communicating as "Masiguy" obviously benefits to your company as much as it does to you. Now, I think you're right, talking about "Masiguy", most people refer to you as to your pseudo and probably associate name and content. Nevertheless, I'm sure that faithful readers, interested in marketing (there must be!), would follow you to your new name/brand if you'd decide to change. I think the positive achievement and your involvement as/behind Masiguy mask will remain. It is precisely what will stay with you, as its spirit belongs to you. Tim,
The particular thing about your previous (still actual) pseudonym “Masiguy” is that it includes a brand name and so (even if your own creation) does not completely belong to you. Communicating as “Masiguy” obviously benefits to your company as much as it does to you. Now, I think you’re right, talking about “Masiguy”, most people refer to you as to your pseudo and probably associate name and content.
Nevertheless, I’m sure that faithful readers, interested in marketing (there must be!), would follow you to your new name/brand if you’d decide to change. I think the positive achievement and your involvement as/behind Masiguy mask will remain. It is precisely what will stay with you, as its spirit belongs to you.

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