That is, on going global. Most people say: “I find it too risky; I don’t know how to get paid; I have no clue as to where to go first…
…or I’m just flat-out scared.”
How do you overcome these fears? Pick one problem area and deal with it. If your concern is “I find it too risky,” then figure out what you can do to minimize or eliminate the risk. Here’s a sample action plan:
Find a product. Get a customer. Agree to ship one single product. Ask for payment. Receive payment. Ship product. Confirm with customer that product arrived safe and sound.
Hurray! You did a global deal. Now kick it up a notch and do another deal with the same customer. This time, however, ship a case instead of a single unit.
Each time you go through the process, you become more confident and comfortable. It’s that simple. Try it, you’ll like it.
And remember … no excuses … just global results.
Laurel had some great advise…and evryone should be exporting something somewhere…IT’S just plain American darnit.
US dollar being low, most foreign countries having more buying power. With competition and bidding wars for US shelf space little guys a trumped out of the game. I will take 3-5 of your best sellers and your seller dwelling slow mover before you cull that SKU and present you in face to face meetings with the buyers from the largest foreign distributors in a region. Then handle the entire transaction getting you paid in advance for container sized repeatitive orders all the while having a small % markup over your best FOB pricing as my profit and my incentive to market you…been doing it 14 years.
Laurel is so right, where will you be in 2 years if you don’t start exporting? We take the risk and fear out of it…
and furthermore there is nothing new about this just all too uncommon for smaller companies for no real reason.
Start to put a dent in the US trade deficit today.