Comments on: What’s a Dry Cleaner Doing on Twitter?

By: Nina Grant

Nina Grant — Wed, 19 Oct 2011 15:00:48 +0000

Interesting, I wonder if he does home delivery and pickups using twitter orders , I know a few taxi companies which are getting twitter orders, and also a lot of spam.

By: Alan

Alan — Sun, 14 Aug 2011 13:42:55 +0000

It just goes to show you how big Twitter is now, everybody is on it.

By: Storefront Social Blog » Blog Archive » Dry Cleaning on Social Media

Storefront Social Blog » Blog Archive » Dry Cleaning on Social Media — Wed, 14 Jul 2010 10:51:28 +0000

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By: Medyumlar

Medyumlar — Fri, 28 May 2010 11:17:40 +0000

The dry cleaning industry is very slow in taking up new tech but it is good to see that not everyone in the industry is slow at using new tech. The dry cleaner who explained why the prices are different did a perfect job as well.

By: Dry Cleaning Delivery

Dry Cleaning Delivery — Thu, 22 Apr 2010 16:30:51 +0000

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By: Auckland Dry Cleaners

Auckland Dry Cleaners — Sat, 15 Aug 2009 09:01:40 +0000

great to see a someone else from the industry thinking outside of the box

By: Pinstripe dry cleaning

Pinstripe dry cleaning — Sat, 02 May 2009 16:04:52 +0000

Our dry cleaning service should get into this! I have been meaning to learn twitter. The dry cleaning industry appears to be quite slow in taking up new technology and trends, and this is a clear example of that.

By: Dave Dabbah

Dave Dabbah — Wed, 18 Feb 2009 04:02:33 +0000

Really great story and enjoyed all the comments. I’ve been telling my clients that all the Twitter and Facebook time will pay off over time…I’ve even scene succesful insurance agents use both email and social media outlets…

By: Alan Wolk

Alan Wolk — Tue, 17 Feb 2009 00:21:28 +0000

@Ann – I liked Pogue’s piece too. There are many clever ways to use Twitter– and social media in general to boost a small business and for the ambitious entrepreneur, it’s a very valuable tool.

By: Val

Val — Mon, 16 Feb 2009 07:36:58 +0000

Great article. This guy is definitely inspired regarding business and the internet, no matter the business he is in! Another great idea would be to use a “twitter locator” (I have none in mind right now) to targetr his customers according to proximity!
Good luck to him.

By: Ray Welling

Ray Welling — Sun, 15 Feb 2009 23:53:24 +0000

Great story idea and great story. A follow-up question I’d love to ask is how do you decide who to follow with that sort of business? I ask that because I’m curious about the decision-making process about some of the people that choose to follow me. One of my first followers was the Florida Strawberry Festival (I live in Australia), and I keep getting followed by people whose main description is ‘I’m a dad’ (I am, but I don’t say that on my bio and I don’t post about my family). Anyone with any ideas?

By: Penny C. Sansevieri

Penny C. Sansevieri — Fri, 13 Feb 2009 17:44:13 +0000

What a unique way to use Twitter! Thanks for posting this. Great interview! There’s such creativity in this. Social media can benefit a lot of businesses but many are afraid or unsure of how to use it. Take a lesson from @thedrycleaner!
Penny @bookgal

By: Rick Ector

Rick Ector — Fri, 13 Feb 2009 17:11:08 +0000

I have a local business and using Twitter has generated business for my company. I think it is a fine tool. I must confess, like your story’s subject, that I have much to learn as to how best to leverage my presence on it. All in all, this was a great post.

By: Ann Handley

Ann Handley — Fri, 13 Feb 2009 12:29:53 +0000

@alan I see — I agree with you there. Twitter isn’t a good match for every business. But then again, Jerry’s use of it isn’t the only way to use it, either. (See the way the Korean BBQ taco truck is using it in the link from Brogan’s site, above…)
I might quibble with the numbers, but I liked David Pogue’s take on Twitter, “Twitter is What You Make It”:
http://www.nytimes.com/2009/02/12/technology/personaltech/12pogue.html
.. especially this quote, “Twitter, in other words, is precisely what you want it to be. It can be a business tool, a teenage time-killer, a research assistant, a news source – whatever. There are no rules, or at least none that apply equally well to everyone.”

By: Alan Wolk

Alan Wolk — Fri, 13 Feb 2009 05:29:55 +0000

@Ann: His approach applies to people who want to boost their growing national business and become known as experts. That’s a goal most dry cleaners don’t have.
I’m reacting to the way so many people would have every company use every sort of social media tool without regard to appropriateness.
Jerry is a unique case and he’s successfully used social media to boost his business.
But like Gary Vaynerchuck, he’s got plans and ambitions that exceed that of the average small businessperson. And his success on Twitter seems to be in large part due to his uniquely engaging and winning personality.
I think we just need to keep those two facts in mind when thinking about who this is a good blueprint for.

By: Dave Kerpen

Dave Kerpen — Fri, 13 Feb 2009 04:34:34 +0000

Great post, Ann. Thanks so much. I am working on a article about unuusual ways that companies are using Twitter to promote their businesses. Jerry is doing a great job on Twitter promoting his by helping people.

By: Ann Handley

Ann Handley — Thu, 12 Feb 2009 21:58:09 +0000

Another great use of Twitter by a small business. In this case, a taco truck:
“Twitter Taco Truck and the Times,” from Chris Brogan
http://www.chrisbrogan.com/twitter-taco-truck-and-the-times/

By: Paul Chaney

Paul Chaney — Thu, 12 Feb 2009 19:35:54 +0000

So, I can use Jerry to get the stain out that I got from drinking @garyvee’s wines.
Seriously, I think there is precedent for using Twitter locally. My “If I were a restaurant, I’d use Twitter to…” post is case in point.

By: Ann Handley

Ann Handley — Thu, 12 Feb 2009 16:30:25 +0000

Thanks for the feedback here, guys… and Hi, Michelle! (Are you on Twitter, BTW?)
@alan — Thanks for your comment. But I’m not sure why you say Jerry’s approach doesn’t apply to others. Curious about your thinking there.
@breezemedia Yeah, well, I’m slow like that at times. ; )

By: Michelle Farnum

Michelle Farnum — Thu, 12 Feb 2009 16:04:01 +0000

Ann,
I loved this article. In our area the guy that has the carpet cleaning business is also a global thinker. He sends out a quarterly newletter. Everytime I get it I think, wow, what is this guy thinking? I actually sit down and read it and imagine him editing and making decisions.
For example, it’s February, so there will be factoids about chocolate. Maybe a write up about lowering your thermostat, The Origins of Leap Year, etc. Big Thinker. Ambitious

By: Darcy Moen

Darcy Moen — Thu, 12 Feb 2009 12:09:52 +0000

Anne, you’d be interested in the multi-media approach I’ve been helping drycleaners develop. While Jerry has been using Twitter, I’ve got a few drycleaning clients using their point of sale systems for email marketing, direct mail, Texting, in bound and out bound call center, customer panels and focus groups (online and in person), myspace, Facebook, interactive web sites, SEO, Keyword, Google ad, Facebook ads, and more. PM me via MarketingProfs Knowhow Exchange if you are interested.

By: Breeze Media

Breeze Media — Thu, 12 Feb 2009 04:43:21 +0000

This is a great article and shows precisely why twitter can benefit any business – regardless of size. It puzzles me slightly why you’re surprised that a local company like Jerry’s would be on twitter at all. I can think of so many reasons why any small business would benefit from twitter – maybe it’s just my out of the box thinking .
Anyway, it’s part coincidence that I’m commenting here (I stumbled on your blog), because today we received a phonecall from a similar small local shop owner asking us about the twitter hype. Seems like he “got” twittering straight away because he identified a use for twittering on a local basis.
Linky -> http://www.breezemedia.co.uk/2009/02/12/twitter-can-benefit-business-no-matter-how-small/

By: Alan Wolk

Alan Wolk — Wed, 11 Feb 2009 23:20:41 +0000

Smart use of twitter by a smart man, but before we start clinking the Kool-Aid mugs too hard, let’s acknowledge that Ann’s first instinct was correct here.
Pozniak uses Twitter to promote his national expert care dry cleaning business and to promote himself as an expert on fabric care, which, naturally, helps to support his positioning as “dry cleaner to the stars.”
Casting, which is very key in social media, especially twitter, is key here too, since Pozniak appears to be both personable and knowledgeable.
It’s a fascinating case study, but one that is unlikely to have wide-ranging applicability.
@meryl: Isn’t Sandy Carter great? I’ve been on a few panels with her. Very smart woman who’s done some interesting stuff with IBM

By: Melissa Albano

Melissa Albano — Wed, 11 Feb 2009 17:43:50 +0000

Great conversation, I especially love that he managed to get a direct link and recognition for his national “Jeeves” business in there. Just goes to show you that practically any business can benefit by a pro-active social networking campaign, and it’s all in the effort you put into it.

By: Shelley Ryan

Shelley Ryan — Wed, 11 Feb 2009 17:03:26 +0000

I’m sending friend from http://www.hotwaterguys.com to read this, Ann. I think it might help him get how Twitter could help his biz. (If you’re reading this, hi Tom!)

By: Meryl Steinberg (meryl333)

Meryl Steinberg (meryl333) — Wed, 11 Feb 2009 16:39:10 +0000

Fits right in with Sandy Carter’s The New Language of Marketing 2.0. Leveraging technology and innovation to give the most compelling quality of experience possible. As vital for advanced dry cleaning techniques (garment care) as any other product or service.

By: tom martin

tom martin — Wed, 11 Feb 2009 15:40:26 +0000

I think it would be interesting to see him use http://www.twitterhawk.com/ and see what effect, if any, that has on his business.

By: Ann Handley

Ann Handley — Wed, 11 Feb 2009 14:26:14 +0000

Thanks for chiming in, everyone. I love the fact that Jerry doesn’t think of himself as “just a dry cleaner.” He thinks bigger than that. Great philosophy/lessons there for small businesses generally.