http://www.mpdailyfix.com/what-your-web-site-can-learn-from-starbucks/?utm_source=rss&utm_medium=rss&utm_campaign=what-your-web-site-can-learn-from-starbucks Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/what-your-web-site-can-learn-from-starbucks/comment-page-1/#comment-23502 Gerry McGovern Sat, 28 Oct 2006 12:37:17 +0000 http://www.mpdailyfix.com/what-your-web-site-can-learn-from-starbucks/#comment-23502 Gavin, Lewis, Agree totally. It's strange how companies still miss the point. I suppose they just don't think about it from the point of view of the customer. They get carried away by the mechanics of designing and managing a site. Gavin, Lewis,
Agree totally. It’s strange how companies still miss the point. I suppose they just don’t think about it from the point of view of the customer. They get carried away by the mechanics of designing and managing a site.

]]> http://www.mpdailyfix.com/what-your-web-site-can-learn-from-starbucks/comment-page-1/#comment-23501 Lewis Green Tue, 24 Oct 2006 14:28:13 +0000 http://www.mpdailyfix.com/what-your-web-site-can-learn-from-starbucks/#comment-23501 Gerry, You and Gavin have it right. Speaking as a frequent online consumer, I am an average Joe. Web sites have about three seconds to get my attention, and then to get me to their products. Keep the landing page simple and easy, and forget flash and all other bells and whistles. I want to buy, not be impressed with your designer's abilities. Lewis Gerry,
You and Gavin have it right. Speaking as a frequent online consumer, I am an average Joe. Web sites have about three seconds to get my attention, and then to get me to their products.
Keep the landing page simple and easy, and forget flash and all other bells and whistles. I want to buy, not be impressed with your designer’s abilities.
Lewis

]]> http://www.mpdailyfix.com/what-your-web-site-can-learn-from-starbucks/comment-page-1/#comment-23500 Gavin Heaton Tue, 24 Oct 2006 12:50:51 +0000 http://www.mpdailyfix.com/what-your-web-site-can-learn-from-starbucks/#comment-23500 Gerry ... so true -- many websites make it hard to do business. They spend so much money on developing a "system" that they forget that many of us just want to login and purchase. Really, for many product-related purchases I am going to research independently (not read the company's marketing materials) -- so if I am at your product site, get me to the shop, show me some options, and let me get out. Oh ... and DON'T make me register to view your products -- I can get something from your competitor at the click of a button. Gerry … so true — many websites make it hard to do business. They spend so much money on developing a “system” that they forget that many of us just want to login and purchase. Really, for many product-related purchases I am going to research independently (not read the company’s marketing materials) — so if I am at your product site, get me to the shop, show me some options, and let me get out.
Oh … and DON’T make me register to view your products — I can get something from your competitor at the click of a button.

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