http://www.mpdailyfix.com/what-we-can-all-learn-from-the-jewelry-industry/?utm_source=rss&utm_medium=rss&utm_campaign=what-we-can-all-learn-from-the-jewelry-industry Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/what-we-can-all-learn-from-the-jewelry-industry/comment-page-1/#comment-27960 Tim Jackson Wed, 23 May 2007 03:35:14 +0000 http://www.mpdailyfix.com/what-we-can-all-learn-from-the-jewelry-industry/#comment-27960 Ah yes, the jewelery world. I worked in that world a bazillion years ago as a designer for a small company. Brings back memories... Anyway, to the point... 1) More than 50% men swear up and down that their wives gave them permission to buy that expensive new bike. 2) Yes, more men than women will drive around town for days, weeks or even months until they find the retailer they believe is giving them the best deal. 3) More and more, now that the market has become over saturated with big brands like Trek or Specialized, consumers are seeking "something different". (I frequently remind people that my brand is truly different... no really, I swear.) 4) If the man brings his wife/ girlfriend with him, the price of his bike goes down and the price of hers goes up. 5) I made all of this up... sort of. Ah yes, the jewelery world. I worked in that world a bazillion years ago as a designer for a small company. Brings back memories…
Anyway, to the point…
1) More than 50% men swear up and down that their wives gave them permission to buy that expensive new bike.
2) Yes, more men than women will drive around town for days, weeks or even months until they find the retailer they believe is giving them the best deal.
3) More and more, now that the market has become over saturated with big brands like Trek or Specialized, consumers are seeking “something different”. (I frequently remind people that my brand is truly different… no really, I swear.)
4) If the man brings his wife/ girlfriend with him, the price of his bike goes down and the price of hers goes up.
5) I made all of this up… sort of.

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