Comments on: What the Young People Say About Social Media

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By: Brenna

Brenna — Mon, 11 May 2009 15:15:07 +0000

I am 23 and just graduated. My current job now involves social media, I understand the benefits of sites such as Twitter; its a very resourceful tool and has great networking potential. However most of my friends do not participate in Twitter or understand the benefits. Many college students misinterpret Twitter as similar to ‘facebook feed’ and are turned off by the thought of people talking about their every move, which is not what it is about.

By: marcy larson

marcy larson — Mon, 09 Mar 2009 15:54:57 +0000

One more comment….
Twitter’s value as a marketing/communications tool is in creating/connecting with a very targeted community. It can be large (Lance Armstrong) or small depending on the issue/topic you are building your followers and those following you.
And it is truly is a vehicle where you have to use it to truly understand how it works an therefore understand its value.
I agree with the basic premise in prior posts…students are not in a position to need or see the value of Twitter. YET!
Marcy Larson VP Marketing, e7sports

By: Sara

Sara — Sun, 08 Mar 2009 20:11:53 +0000

Many people who use Twitter effectively use it to create relationships & get freelance work. As many have already alluded to, college students have very little use for this so I’m not shocked that they’re not using it.
I use Facebook, but I’m not going to get a new business contact on Facebook like I have over and over on Twitter.
Facebook is for the people you know. Twitter is for the people you WANT to know.

By: DM

DM — Sat, 07 Mar 2009 22:15:23 +0000

Not surprised that college kids can’t see the need for of Twitter. They have grown up in a “me” society where the web sites they want are based on promoting themselves (MySpace, Facebook, LinkedIn, blogs).
Twitter doesn’t have a large section where you can put such “important” info as your fave TV show, rock band, or marriage status. You cannot buy a friend a drink on Twitter or play useless games.
Twitter is for making connections and getting a message out – about yourself or your business. I have used it to great success and made world wide connections. The youth today want more than 140 words to say what they want.
Just remember..just as MySpace has faded so will Facebook.

By: Alan Wolk

Alan Wolk — Sat, 07 Mar 2009 02:37:33 +0000

Twitter is (often) about connecting with strangers.
Facebook is about connecting with friends (or friends of friends.)
Young people aren’t all that interested in connecting with strangers and as other have mentioned, have more face time with their real world friends and often larger groups of real world friends.
Hence the lack of appeal of Twitter to them.
For now.

By: Janet Krenn

Janet Krenn — Fri, 06 Mar 2009 20:40:45 +0000

I’ve wondered about this myself. As a nearly-fresh-out-of-college person, my cohort was the first to experience Facebook, Friendster, and MySpace. I’ve been having a difficult time understanding the pull of Twitter.
Of course, I have a Twitter account, but only because the majority of my professional contacts prefer it. Maybe professionals and adults prefer Twitter because it is simple and self-explanatory. Whereas professionals and adults might have felt as if there was too much to learn to be effective on Facebook and MySpace, Twitter only has one application. To the younger gen, Face. and My. have the draw of being incredibly personalized and full of hidden secrets to explore. There probably hundreds of thousands of apps and Facebook clubs/groups you can poke through in your spare time. And because each “friend” has many different kinds of content on his page, its more compelling to sift through, believing you will find something interesting to comment on. Twitter, on the other hand, doesn’t offer much room for exploration. You only have one kind of content (tweets), and if you have nothing to “tweet” about today, there’s no sense signing in.
I can go on and on with why Twitter is not satisfying to me, and maybe some in my generation fall in line with that.
But I think the key point is: Twitter comes off as all business and over simplified with little ability to personalize the experience. I’m not surprised that it doesn’t strike a chord with the younger gen, as it was clearly not developed for them.

By: Renee

Renee — Fri, 06 Mar 2009 19:48:56 +0000

Very interesting post and comments. I’m over in Oz and a few weeks back when I was out for drinks with an old colleague, she told me “word is, Twitter is for young people and Facebook is for the older generation like us”. We’re 35. I had not heard of Twitter before then and having only used LinkedIn and Facebook I was intrigued. Having created an account and started to follow many Tweeters, I’m sorry I can’t see the real value in Tweeter. After reading this post and comments, I’m starting to wonder in Tweeter is just a platform for Marketers to push there PR online, or are we just desperate to jump on the bandwagon and see what we can make of it. I noticed one Aussie company using Tweeter as a medium to provide technical support/ customer service. Are we just clutching at the next new thing and hoping this will give us the momentum to push more marketing messages out there? But to who? Other marketers?
My experiment since has been to mention Twitter to as many of my friends (esp. those on FB) and gauge their reaction. For most, they’re telling me FB is more than enough. A few showed a keen (albeit perverse) interest, wanting to know how can they get out there and meet more people online. In any case, none had heard of Twitter (don’t forget this is the mid 20’s to early 40’s bracket).
My younger sister is 12 and tells me “not interested” and returns to her FB page.
BTW thank you for the post and the interesting comments, I have found this extremely valuable.
Renee