A guest post by Irv Shapiro of Ifbyphone.
The term “marketing automation” often conjures up images of people waiting on hold or receiving out-of-office responses. However, smart business owners know that marketing automation equals measured results.
The term “marketing automation” includes lead management, Web analytics, email marketing, voice-based measurement, inbound marketing, and social media. And marketing automation contains a wealth of opportunities for businesses to…
- Measure ROI and lead quality
- Streamline the leads-to-sales process
- Enhance user interaction with brands
How important is marketing automation to business? B2B marketers spent about $325 million on marketing automation in 2011—a 50% increase over 2010.
In the following infographic, voice-based marketing automation leader Ifbyphone offers a look at marketing automation in 2012.
As CEO and CTO of Ifbyphone, Irv Shapiro is responsible for overall business strategy and corporate leadership. His business success has earned him several awards including as inductee status with the “Chicago Area Entrepreneurship Hall of Fame” and as gold winner in the Executive of the Year category for the Best in Biz Awards.
Great blog and sweet Infographic. Thanks, Irv.
Think marketers and agencies need to be aware of is that, particularly on their mobile devices, users don’t want be besieged by automated anything. Given the intimate relationship that users have with their phones and their tablets, mobile users abhor the idea of being contacted by the robo-sphere.
So the danger of the term, marketing automation”, is that it misleads the uninformed into thinking that marketing can be automated.
Think the better terminology is to refer to marketing integration.
My two cents.
Agree with Timo, about the danger of the term automation, integration would be a better description. As this evolves further I would prefer interactive intelligent cross-channel response.
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