http://www.mpdailyfix.com/what-marketers-can-learn-from-the-frozen-food-aisle/?utm_source=rss&utm_medium=rss&utm_campaign=what-marketers-can-learn-from-the-frozen-food-aisle Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/what-marketers-can-learn-from-the-frozen-food-aisle/comment-page-1/#comment-41234 Rob Frappier Wed, 06 May 2009 18:06:28 +0000 http://www.mpdailyfix.com/what-marketers-can-learn-from-the-frozen-food-aisle/#comment-41234 "Folks, that last part is so important I'm going to repeat it: once you've found a community that has an affinity to your brand, focus first on how you can extend value to them before you work to extract value from them." Very well-put. Too many companies assume that merely having a presence in social media is enough. It's all about giving customers something valuable. “Folks, that last part is so important I’m going to repeat it: once you’ve found a community that has an affinity to your brand, focus first on how you can extend value to them before you work to extract value from them.”
Very well-put. Too many companies assume that merely having a presence in social media is enough. It’s all about giving customers something valuable.

]]> http://www.mpdailyfix.com/what-marketers-can-learn-from-the-frozen-food-aisle/comment-page-1/#comment-41233 Alan Wolk Wed, 06 May 2009 00:40:39 +0000 http://www.mpdailyfix.com/what-marketers-can-learn-from-the-frozen-food-aisle/#comment-41233 Great advice and input. One thought: I'd never heard of Greg until this post. And my first inclination was to say "well, he should have gotten in touch with them too, let them know that he's there." But thinking on it a bit more, I realized that he probably had no idea who to talk to at any of these companies (I wouldn't have) and that few (if any) were set up to hear from people like him. That's one of the benefits of a social media presence: people like Greg now have a way to get in touch with your company and make you aware that they're out there. Great advice and input.
One thought: I’d never heard of Greg until this post. And my first inclination was to say “well, he should have gotten in touch with them too, let them know that he’s there.”
But thinking on it a bit more, I realized that he probably had no idea who to talk to at any of these companies (I wouldn’t have) and that few (if any) were set up to hear from people like him.
That’s one of the benefits of a social media presence: people like Greg now have a way to get in touch with your company and make you aware that they’re out there.

]]> http://www.mpdailyfix.com/what-marketers-can-learn-from-the-frozen-food-aisle/comment-page-1/#comment-41232 EH Tue, 05 May 2009 18:39:23 +0000 http://www.mpdailyfix.com/what-marketers-can-learn-from-the-frozen-food-aisle/#comment-41232 Thanks for the post. A brand that I've seen do a good job about monitoring and featuring positive things about their brand is Subway. A random music video was made by a few guys totally unrelated to Subway singing about the Jared story. The video truly was viral and quickly spread. Subway featured this video and eventually bought the rights to it because it was so good. Thanks for the post. A brand that I’ve seen do a good job about monitoring and featuring positive things about their brand is Subway. A random music video was made by a few guys totally unrelated to Subway singing about the Jared story. The video truly was viral and quickly spread. Subway featured this video and eventually bought the rights to it because it was so good.

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