What makes a marketer a great marketer? Here’s what I mean. In order to truly be great at something, you need to have the one, most important skill or trait that you must have to excel. For example, a great track runner needs to be really fast, or a great builder needs to understand architecture better than others, right? So what makes a great marketer?
What is the one defining quality that all great marketers posess that makes them stand out from the rest?
Is it the ability to understand their target then give them what they want?
Is it their knowledge of marketing tricks and techniques?
Is it their prowress at selling themselves as a great marketer?
All good questions.
Or…
Is it impossible to define a marketer to one specific trait or skill?
I couldn’t think of a better place than the Daily Fix to ask these questions. So, dear readers, and fellow authors/marketers. What do you think?
Related posts:
- The Great BIG Branding Lie
- The Value of a Marketer
- 5 Tips to Become a Better Marketer
- What Makes a Great Leader
- Hey Marketer! Do You Blend In With Your Market?
Tags: great_marketing, Jim_Kukral, Marketing
These posts have been quite thought-proving and enjoyable. Let me toss this into the ring:
A great marketer can hear unspoken need.
A great marketer is like a great chess player; able to see the entire game played out before it happens and able to make the strategic moves before their opponent, thus ultimately winning “more stuff”!
I agree, this discussion was/is very constructive and helpful. Thanks to everyone who has participated.
I think we all have similar, yet different visions, and that’s fine, we’re all different types of marketers in different niches.
Thanks again everyone.
Wut makes a gr8 markter is loving wut s/he is doing plus thinking beyond about marketing main aspects and mainly as mentioned zillion times b4, customer satisfaction at a profit.
but the main thing is to be so close from ur customers and feel them.
?\ sell more is a part under maarketing. the thing is that u must make profit or you will leave the playround ?\
A gr8 marketer, who listens before he even speak a word, then have an action
At Prism Ltd. we say give the CEO what they need. This week. Next week. If Jim insists on just one thing, it’s clear: That’s the job—consumer love affairs and brand loyalty are just some of our tools and strategies.
It’s a jungle out there. Fact: the average CMO is only in their job for 20 months–that means they get to orchestrate about one big push. Fact: The CEO’s job hangs on quarterly dividend results– each quarter. Investors have limited interested in the things we marketing people like to tinker with.
Our job–even more funadmentally than “sell more stuff”–is to do what the CEO needs done to “feed the beast”, otherwise known as the investor community.
Alexander S. Prisant, COO, Prism Ltd.
I agree either you posses the skills to call or persuade people to purchase your product, so if you are not a walking product of your product how can we be successful?
Jim,
Several of the posts define a great marketer in terms of “selling” when actually these are 2 separate disciplines. I always define and then keep my focus on the premise that marketing is everything that happens to get the customer to pick up the phone, send the email, or open your door. Sales takes over from there. Thus, a great marketer has the skill, the insight, and the innovation to draw in a circle of interested consumers and then to cause them to contact the salespeople to pursue that interest.
Steve
better late than never. I agree with Valerie Hoffman
Quote:
“A great marketer understands what drives people, and then shapes their product and message to motivate the consumer to buy into it”.
I’d also like to add that I know of a marketer who is self employed and doesn’t have to answer to anyone. He basically could care less about branding as he just get his riches from back end products until the product matures and moves on to the next product(s). He has become rich with this method of buying cheap products selling high perceived value.Basically using the formula that valerie mentioned. That would make him a great marketer in my book because his “stuff” sells and his profit margin is off the charts.
Jim,
A great marketer is a great communicator.
- Matt
a great marketer has a positive attitude towards life. when he fails to achieve, he learns from it and tries ever harder- never gives up. he understands that he isnt perfect and always starts a fresh if the strategy fails. a great marketer understands that attitude is everything!