Let’s have a show of hands: Who attended last week’s virtual Digital Marketing World?
I know a lot of you did, and thanks for coming. It was an amazing event (and don’t worry, if you missed the September 16th event, the whole thing is still available On Demand).
One of my favorite sessions was the keynote with Tina Brown. Prior to last Wednesday’s event, I got a direct message on Twitter in which someone asked me, “What does Tina Brown have to say to marketers?” The answer is, “Actually, plenty!”
Tina isn’t a marketer, of course. She’s an editor, publisher, and writer. Most recently, she founded The Daily Beast.com, an online news source. But her experience matching the message to the audience (and her advice on how to grow an audience’s engagement with you and your message) is directly relevant to marketing today. That’s especially true as more and more organizations are relying on content to attract and retain customers, which narrows that gap between what Tina does and what you do.
I encourage you to check it out …. especially the latter half of her video talk and the Q&A at the end, when she really gets to the meat of the issue. Check it out — and please let me know what you think, below!
Ann,
You, Beth, Allen, Valerie, Shelly, and the entire MarketingProfs Team did an outstanding job in delivering the Fall 2009 DMWorld. Tremendous Value!!
Due to work constraints, the only portion I was able to attend live was the Tina Brown Keynote Address. Wow, was it worth it! Tina provided so many key insights about audience engagement (i.e., being provocative, writing with emotion, helping your audience save time by focusing their attention, maximizing visual impact with photos, etc.). I could go on and on.
If I may paraphrase one of Tina’s favorite sayings, her keynote address went beyond the “typical eat-your-peas” form of content. You also did a great job in moderating the Q&A – Well Done.
I’m still transribing my notes from Tina’s keynote so I can write a blog post about it. Please let me know if that’s ok for me to do. If not, no worries. My goal is to complete the notes deliverable by this weekend, and I’ll send them to either you, Beth Harte, or Allen Weiss so you can use the notes to write a detailed learnings article on Daily Fix (if you think that would be helpful to your readers). Just let me know what’s the appropriate way to proceed.
As always, thank you for the valuable service and content you and your team provides to increase the learning and performance of all marketing professionals. That’s the reason why I’m a Premium Member, that’s why I follow you all on Twitter, that’s why I read Daily Fix, and that’s why I took the time to write this comment.
All the best, Tony Faustino
Interesting point of view, thanks.