Comments on: What Brands Do for Business http://www.mpdailyfix.com/what-brands-do-for-business/?utm_source=rss&utm_medium=rss&utm_campaign=what-brands-do-for-business Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Gwyneth Dwyer http://www.mpdailyfix.com/what-brands-do-for-business/comment-page-1/#comment-32692 Gwyneth Dwyer Wed, 09 Jan 2008 15:52:46 +0000 http://www.mpdailyfix.com/what-brands-do-for-business/#comment-32692 Very comprehensive list, Mike. I might add one more: BRANDS BUILD COMMUNITY Strong brands create a community of clients, partners, recommenders, influencers, colleagues, and employees. This community is proud of its association with the brand – and spreads the word, recommending the brand. This is related to Frederick Reichheld's Net Promoter Score: "How likely is it that you would recommend our company to a friend or colleague?" When you recommend a brand, you're putting your own reputation on the line – so you'll only do it if you're loyal. Very comprehensive list, Mike.
I might add one more:
BRANDS BUILD COMMUNITY
Strong brands create a community of clients, partners, recommenders, influencers, colleagues, and employees. This community is proud of its association with the brand – and spreads the word, recommending the brand.
This is related to Frederick Reichheld’s Net Promoter Score: “How likely is it that you would recommend our company to a friend or colleague?”
When you recommend a brand, you’re putting your own reputation on the line – so you’ll only do it if you’re loyal.

]]> By: Lewis Green http://www.mpdailyfix.com/what-brands-do-for-business/comment-page-1/#comment-32691 Lewis Green Wed, 09 Jan 2008 14:52:13 +0000 http://www.mpdailyfix.com/what-brands-do-for-business/#comment-32691 Good post Mike. Don't have much to add; I think you covered the main reasons we need to carefully build brand perception with authenticity, credibility and integrity. Good post Mike. Don’t have much to add; I think you covered the main reasons we need to carefully build brand perception with authenticity, credibility and integrity.

]]>