Rohit Bhargava–one of my favorite bloggers–kicked off our Digital Marketing Mixer with his advice for getting the most ROI out of a conference.
Have a mantra. Tell your story in a few brief words–Bhargava’s is that “personality matters.” How do you describe yourself during a 30-second introduction?
Meet your rockstars. Sometimes it’s tough–they might disappear right after they finish speaking–but if they’re the reason you came to an event, make an effort by strategizing ahead of time.
Take better notes. Even if you’re not doing a running commentary on Twitter, thinking in microblogging terms can help you zero in on what really matters.
Follow the backchannel. There’s a lot of benefit in seeing how others interpreted the event. It adds some context, and highlights things you might have missed.
Be approachable. If you create a barrier around yourself–say, by staring at your Blackberry and appearing disinterested–you won’t have get much out of an event’s networking opportunities. Looking cool and standing in the corner gets you nowhere.
Follow up. That stack of business cards gives you the chance to build a relationship with the people you’ve met.
I’m so glad you were blogging some of the sessions, Christian… working the registration table didn’t allow me much time to see some of talent in action.
Love that Rohit calls it a MANTRA instead of an Elevator Pitch. It kind of reminds me of how Gary Vaynerchuk later spoke about how your brand is part of your DNA — it’s not just the company you work for, in the social media space, it’s all personal. (Not sure if I’m making any sense here.)