MediaBuyerPlanner: Watchfire, a manufacturer of on-premise LED signs and digital billboards, has contracted with Henneman Engineering, Inc. and Vermilion Development Corporation to finalize plans for a new, expanded headquarters and manufacturing facility.
The agreement, which will allow for Watchfire to build a 150,000 sq.ft. facility, spotlights the overall growth of the digital billboard market.
Watchfire’s newest division, Watchfire Digital Outdoor, has sold nearly 20 billboards since March 2007.
“We have seen strong acceptance of our new digital billboard products and we anticipate this part of our business will continue to grow as advertisers and outdoor companies realize the many benefits digital billboards offer,” said David Wood, president of Watchfire.
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