http://www.mpdailyfix.com/watch-out-for-gary-vaynerchuk-the-social-media-meshugana/?utm_source=rss&utm_medium=rss&utm_campaign=watch-out-for-gary-vaynerchuk-the-social-media-meshugana Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/watch-out-for-gary-vaynerchuk-the-social-media-meshugana/comment-page-1/#comment-38048 Elaine Fogel Mon, 27 Oct 2008 03:08:46 +0000 http://www.mpdailyfix.com/watch-out-for-gary-vaynerchuk-the-social-media-meshugana/#comment-38048 Great comments here. Since my first post, I e-mailed Gary and received an auto-reply video message that he can't keep up with responding to his e-mails, but that he would get back to everyone; it just may not be on the same day. About an hour later, I received his personal reply. Now, that's commitment to community. I agree with Sean, that there's a place for traditional media, but it also depends on the industry and who is in the target market. Gary certainly makes a strong case for building our social marketing equity. Thanks for all your comments! Great comments here. Since my first post, I e-mailed Gary and received an auto-reply video message that he can’t keep up with responding to his e-mails, but that he would get back to everyone; it just may not be on the same day. About an hour later, I received his personal reply. Now, that’s commitment to community.
I agree with Sean, that there’s a place for traditional media, but it also depends on the industry and who is in the target market. Gary certainly makes a strong case for building our social marketing equity.
Thanks for all your comments!

]]> http://www.mpdailyfix.com/watch-out-for-gary-vaynerchuk-the-social-media-meshugana/comment-page-1/#comment-38047 Eric Brown Mon, 27 Oct 2008 02:25:01 +0000 http://www.mpdailyfix.com/watch-out-for-gary-vaynerchuk-the-social-media-meshugana/#comment-38047 Gary, Great Post, We are no Gary Vaynerchuk, but know that pioneers like you Gary inspire and propel many of us to make the change and abandon traditional means and methods. Over the last three years UrbaneApts.com have ceased traditional marketing efforts in exchange for a myspace site, a facebook site, YouTube and flickr sites. We also use twitter regularly. To further integrate we started a Social Network site the UrbaneLobby.com Too, we provide a regular blog aimed at our residents the UrbaneBlog.com, all designed around our target demographic local brand recognition. Our Goal; To provide our residents with an experience and value with a high enough return to create enough Customer Evangelists within our core resident base that they self rent our apartments. We are working hard to lead our resident Influencers within our core resident base, and have transitioned most of our marketing budget inward, to further focus on our existing residents. Only good things have happened from this move. Resident retention has significantly improved, and we have created a forum and a field for the Influencers to participate. Along the path we hope to become Social Media experts based on our experience as to what works for multifamily and what doesn't. We are learning as we go, but are seeing stellar results. Perhaps the greatest benefit for us by utilizing these tactics and strategies is that when a potential resident does a Google search for Royal Oak Apartments, Urbane Apartments pop up on page one, number four or five consistently, which then typically drives the prospect right to our web site, thus allowing us an opportunity to showcase our offering Gary, Great Post,
We are no Gary Vaynerchuk, but know that pioneers like you Gary inspire and propel many of us to make the change and abandon traditional means and methods.
Over the last three years UrbaneApts.com have ceased traditional marketing efforts in exchange for a myspace site, a facebook site, YouTube and flickr sites. We also use twitter regularly. To further integrate we started a Social Network site the UrbaneLobby.com Too, we provide a regular blog aimed at our residents the UrbaneBlog.com, all designed around our target demographic local brand recognition.
Our Goal; To provide our residents with an experience and value with a high enough return to create enough Customer Evangelists within our core resident base that they self rent our apartments. We are working hard to lead our resident Influencers within our core resident base, and have transitioned most of our marketing budget inward, to further focus on our existing residents. Only good things have happened from this move. Resident retention has significantly improved, and we have created a forum and a field for the Influencers to participate. Along the path we hope to become Social Media experts based on our experience as to what works for multifamily and what doesn’t. We are learning as we go, but are seeing stellar results.
Perhaps the greatest benefit for us by utilizing these tactics and strategies is that when a potential resident does a Google search for Royal Oak Apartments, Urbane Apartments pop up on page one, number four or five consistently, which then typically drives the prospect right to our web site, thus allowing us an opportunity to showcase our offering

]]> http://www.mpdailyfix.com/watch-out-for-gary-vaynerchuk-the-social-media-meshugana/comment-page-1/#comment-38046 Sonny Gill Sun, 26 Oct 2008 22:19:32 +0000 http://www.mpdailyfix.com/watch-out-for-gary-vaynerchuk-the-social-media-meshugana/#comment-38046 @jay - It can be found here: <a href="http://blog.hubspot.com/blog/tabid/6307/bid/4370/Gary-Vaynerchuk-on-the-Importance-of-Engaging-and-Caring-About-Your-Community.aspx" rel="nofollow">http://blog.hubspot.com/blog/tabid/6307/bid/4370/Gary-Vaynerchuk-on-the-Importance-of-Engaging-and-Caring-About-Your-Community.aspx</a> @jay – It can be found here:
http://blog.hubspot.com/blog/tabid/6307/bid/4370/Gary-Vaynerchuk-on-the-Importance-of-Engaging-and-Caring-About-Your-Community.aspx

]]> http://www.mpdailyfix.com/watch-out-for-gary-vaynerchuk-the-social-media-meshugana/comment-page-1/#comment-38045 Sean D'Souza Sun, 26 Oct 2008 16:21:13 +0000 http://www.mpdailyfix.com/watch-out-for-gary-vaynerchuk-the-social-media-meshugana/#comment-38045 Gary is an extreme case. He loves doing this stuff. And he does it non-stop. He answers 1000 emails a day, but how many people would do the same? I'm not disagreeing with Gary. I'm typing this at 5:12 am and I routinely wake up at 4am almost every day of the year. And write between 300-1000 articles a year. How many sane people do that? They don't. And in the hoopla of an extreme person, it's easy to forget that the reason why the rest of the world just trundles along, is because they're not extreme, and never will be. And on another note: Traditional advertising isn't a waste of time (and no we don't do any traditional advertising), but it's a form of leverage. Throw your half a million dollars in the right direction and it works. As it has always worked. Is it a waste of money? No it's not, if it's done well. Social marketing is a method of getting the word out. Gary uses it effectively. But it's not the only way to get the word out. There are squillions of ways, and they all work, and they all need to be studied and treated with understanding, and testing. Sean <a href="http://www.psychotactics.com" rel="nofollow">http://www.psychotactics.com</a> Gary is an extreme case. He loves doing this stuff. And he does it non-stop.
He answers 1000 emails a day, but how many people would do the same? I’m not disagreeing with Gary. I’m typing this at 5:12 am and I routinely wake up at 4am almost every day of the year. And write between 300-1000 articles a year. How many sane people do that?
They don’t.
And in the hoopla of an extreme person, it’s easy to forget that the reason why the rest of the world just trundles along, is because they’re not extreme, and never will be.
And on another note:
Traditional advertising isn’t a waste of time (and no we don’t do any traditional advertising), but it’s a form of leverage. Throw your half a million dollars in the right direction and it works. As it has always worked. Is it a waste of money? No it’s not, if it’s done well.
Social marketing is a method of getting the word out. Gary uses it effectively. But it’s not the only way to get the word out. There are squillions of ways, and they all work, and they all need to be studied and treated with understanding, and testing.
Sean
http://www.psychotactics.com

]]> http://www.mpdailyfix.com/watch-out-for-gary-vaynerchuk-the-social-media-meshugana/comment-page-1/#comment-38044 Jeff Przybylski Sun, 26 Oct 2008 05:50:51 +0000 http://www.mpdailyfix.com/watch-out-for-gary-vaynerchuk-the-social-media-meshugana/#comment-38044 I use social media, but not as much as I should to get the word out about my blog. Overall, everything is moving toward a community-based marketing channel rather than blasting everyone with advertising noise. I use social media, but not as much as I should to get the word out about my blog.
Overall, everything is moving toward a community-based marketing channel rather than blasting everyone with advertising noise.

]]> http://www.mpdailyfix.com/watch-out-for-gary-vaynerchuk-the-social-media-meshugana/comment-page-1/#comment-38043 Jay Sun, 26 Oct 2008 00:01:29 +0000 http://www.mpdailyfix.com/watch-out-for-gary-vaynerchuk-the-social-media-meshugana/#comment-38043 Anyone know when/where MarketingProfs will be posting the video of his keynote? Looking forward to sharing it with coworkers. Anyone know when/where MarketingProfs will be posting the video of his keynote? Looking forward to sharing it with coworkers.

]]> http://www.mpdailyfix.com/watch-out-for-gary-vaynerchuk-the-social-media-meshugana/comment-page-1/#comment-38042 Sonny Gill Sat, 25 Oct 2008 20:42:12 +0000 http://www.mpdailyfix.com/watch-out-for-gary-vaynerchuk-the-social-media-meshugana/#comment-38042 Gary is and has been spot on with his thoughts on how companies should connect with their community. My personal brand is something I take deep pride in on a daily basis and fully agree that by the time many of these companies 'get it', I (along with many others) will be ahead of the game. Gary is and has been spot on with his thoughts on how companies should connect with their community.
My personal brand is something I take deep pride in on a daily basis and fully agree that by the time many of these companies ‘get it’, I (along with many others) will be ahead of the game.

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