Comments on: Want to Learn How to Use Social Media in a Crisis Situation?

By: hSCatherin

hSCatherin — Fri, 01 Jan 2010 17:54:42 +0000

People count on this
resume service cause they are very reliable! The company makes resume writer to conform the precise area of research you desire.

By: club penguin

club penguin — Wed, 20 May 2009 05:29:56 +0000

In today’s world of immediate reactions, a crisis can sink you faster than you can imagine. Using the social media blogs, networks and sites is a great way to reach your public immediately. What was once good for traditional PR and media is even more true in the world of immediate connectivity.

By: erotik

erotik — Tue, 10 Mar 2009 23:17:29 +0000

Dies ist ein gro?er Ort. Ich m?chte hier noch einmal.

By: Site O Rific

Site O Rific — Mon, 19 Jan 2009 16:28:34 +0000

Sounds horrific, but these things always seem way worse than they actually are. These things happened and I’m glad to have this tip in the back of my head if the time comes.

By: Jason Baer

Jason Baer — Wed, 14 Jan 2009 23:08:07 +0000

And that’s why Gary is the man.
The big advantage he has (other than the fact he totally gets it) is that because he owns it all, he doesn’t have to ask anyone before he responds. Lack of organizational friction helps A LOT in social media.
Mack, thanks so much for bringing this to greater light.

By: Kyle Flaherty

Kyle Flaherty — Wed, 14 Jan 2009 19:37:16 +0000

Fortunately one need not read TechCrunch if you have set up your alerts and RSS to monitor your brand properly. For example this was ‘reported’ on Twitter (@timlemke) seemingly an hour earlier, per the TechCrunch article. My point isn’t to lament the chronological order of events, but highlight the importance of constantly listening in order to avoid any crisis issues and take advantage of opportunities. I understand that becomes difficult as your business/popularity grows, but never the less remains critical.
And any way I can avoid reading TechCrunch is fine by me

By: mack collier

mack collier — Wed, 14 Jan 2009 14:30:36 +0000

You’re right Beth, this didn’t escalate into a PR nightmare for Gary mainly because he’s actively participating on the most influential blog/site in his space. How many companies are willing to not only monitor the relevant blogs/sites covering their industry/space, but also are actively commenting there? Damned few.
But again, you build your Ark BEFORE it rains. You can’t lean on your community, if you don’t have one.
And Donna, Leslie, Bob, thanks for the comments!

By: Beth Harte

Beth Harte — Wed, 14 Jan 2009 14:23:59 +0000

Mack, having been at the end of a loaded gun more than once (um, a crisis that is), I can’t say strongly enough how relationships (either with the media or your customers) help to neutralize the situation to the point where it’s no longer newsworthy. I just wish I had social media tools at my disposal at the time!
The thing is Gary understands social media, embraces the tools and isn’t afraid to have conversations. He is the major minority. Hopefully more PR/marketing/comm folks will help their companies to see the benefits of ‘building the proverbial ark’ WAY before a flood hits. (Even if it’s in the non-social media manner.) It’s just plain smart!

By: Donna Tocci

Donna Tocci — Wed, 14 Jan 2009 13:54:03 +0000

Mack and Gary – fabulous, fabulous, fabulous!!
The biggest things from your post and the video that I’d note (as someone who has been there!):
- monitor (can’t stress that enough)
- negatives don’t have to stay negatives (if you are open, honest and do the right thing, that is)
- build your “ark” now, before anything happens.

By: mack collier

mack collier — Wed, 14 Jan 2009 13:43:16 +0000

“This has GOT to stop”
As long as it’s working as a tool to do exactly that, why would we stop talking about it?