http://www.mpdailyfix.com/want-to-launch-a-free-viral-campaign-in-the-blogosphere/?utm_source=rss&utm_medium=rss&utm_campaign=want-to-launch-a-free-viral-campaign-in-the-blogosphere Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/want-to-launch-a-free-viral-campaign-in-the-blogosphere/comment-page-1/#comment-30616 Michael Rubin, Arment Dietrich Tue, 02 Oct 2007 19:43:05 +0000 http://www.mpdailyfix.com/want-to-launch-a-free-viral-campaign-in-the-blogosphere/#comment-30616 Marqui, when you guys ran a "pay-to-blog" campaign, did you require disclosure on the part of the blogger? I sincerely hope so. Disclosing the relationship you have with the blogger is rule number one of ethical marketing in the blogosphere. Marqui, when you guys ran a “pay-to-blog” campaign, did you require disclosure on the part of the blogger? I sincerely hope so. Disclosing the relationship you have with the blogger is rule number one of ethical marketing in the blogosphere.

]]> http://www.mpdailyfix.com/want-to-launch-a-free-viral-campaign-in-the-blogosphere/comment-page-1/#comment-30615 Roland Poulin, Marqui Wed, 26 Sep 2007 16:46:04 +0000 http://www.mpdailyfix.com/want-to-launch-a-free-viral-campaign-in-the-blogosphere/#comment-30615 I think this raises an interesting topic. Advertising on blogs is a great way to reach a niche market but in order to really create buzz, having a blogger write a compelling post will do the trick. A couple years back we were the first to run a "pay-to-blog" campaign that really got people talking. Negative or Positive, when people are talking about your company, it's a good thing. I think this raises an interesting topic. Advertising on blogs is a great way to reach a niche market but in order to really create buzz, having a blogger write a compelling post will do the trick. A couple years back we were the first to run a “pay-to-blog” campaign that really got people talking. Negative or Positive, when people are talking about your company, it’s a good thing.

]]> http://www.mpdailyfix.com/want-to-launch-a-free-viral-campaign-in-the-blogosphere/comment-page-1/#comment-30614 Michael Rubin, Arment Dietrich Thu, 20 Sep 2007 17:24:07 +0000 http://www.mpdailyfix.com/want-to-launch-a-free-viral-campaign-in-the-blogosphere/#comment-30614 Completely agreed, Chris. It's the human connection that counts, and the fact that a Saturn rep took the time to contact you, speaks volumes. The fact is, when you buy your next car, will you consider Saturn? Maybe more than you did before. Social media is not about not about control, it's about influence. That's a nasty word to some, but it's the most non-threatening word I could think of. ---- Michael E. Rubin Completely agreed, Chris. It’s the human connection that counts, and the fact that a Saturn rep took the time to contact you, speaks volumes.
The fact is, when you buy your next car, will you consider Saturn? Maybe more than you did before.
Social media is not about not about control, it’s about influence. That’s a nasty word to some, but it’s the most non-threatening word I could think of.
—-
Michael E. Rubin

]]> http://www.mpdailyfix.com/want-to-launch-a-free-viral-campaign-in-the-blogosphere/comment-page-1/#comment-30613 Chris Brogan... Thu, 20 Sep 2007 15:08:39 +0000 http://www.mpdailyfix.com/want-to-launch-a-free-viral-campaign-in-the-blogosphere/#comment-30613 Bloggers can be influencers. In my experience, the reason I bother blogging, making media of any kind like podcasts and videoblogs, is because I learned from my own business experience that podcasts had information that my coworkers weren't privy to, and weren't using for their advantage. My take is that finding the conversation is the big new thing. Why advertise ONLY when you can drive thought awareness to real conversations that quite often will sell better than any picture of a car driving fast on a closed course. Thanks for the post. Bloggers can be influencers. In my experience, the reason I bother blogging, making media of any kind like podcasts and videoblogs, is because I learned from my own business experience that podcasts had information that my coworkers weren’t privy to, and weren’t using for their advantage.
My take is that finding the conversation is the big new thing. Why advertise ONLY when you can drive thought awareness to real conversations that quite often will sell better than any picture of a car driving fast on a closed course.
Thanks for the post.

]]> http://www.mpdailyfix.com/want-to-launch-a-free-viral-campaign-in-the-blogosphere/comment-page-1/#comment-30612 Mack Collier Thu, 20 Sep 2007 15:04:31 +0000 http://www.mpdailyfix.com/want-to-launch-a-free-viral-campaign-in-the-blogosphere/#comment-30612 Cam from what I can gather it's mostly marketing bloggers. Or to look at it another way, it's mostly bloggers that read Chris Brogan's blog. That's why I think it's important for companies to make a genuine effort to monitor the blogosphere and engage and talk to bloggers that are talking about them. Take Chris' post: A couple of comments left by one Saturn rep led to at last count around 15 other bloggers linking to Chris' post. Now what if that same Saturn rep spent an entire day doing this? What if Chris' blog was one of only say....25 blogs that the Saturn rep commented on in a day? Could we then expect 100 or 200 or even 300 total blogs to link to all the posts that the Saturn rep commented on? Possibly. I think the 'big idea' here is that when companies talk to bloggers, it creates online ripples. The more interaction a company has with bloggers, the more ripples, and over time, those ripples can crash into each other and create waves of bloggers promoting that company. But it all starts with a company that's smart enough to listen to the existing conversation, and to then play a role in advancing it. Cam from what I can gather it’s mostly marketing bloggers.
Or to look at it another way, it’s mostly bloggers that read Chris Brogan’s blog.
That’s why I think it’s important for companies to make a genuine effort to monitor the blogosphere and engage and talk to bloggers that are talking about them. Take Chris’ post: A couple of comments left by one Saturn rep led to at last count around 15 other bloggers linking to Chris’ post.
Now what if that same Saturn rep spent an entire day doing this? What if Chris’ blog was one of only say….25 blogs that the Saturn rep commented on in a day? Could we then expect 100 or 200 or even 300 total blogs to link to all the posts that the Saturn rep commented on? Possibly.
I think the ‘big idea’ here is that when companies talk to bloggers, it creates online ripples. The more interaction a company has with bloggers, the more ripples, and over time, those ripples can crash into each other and create waves of bloggers promoting that company.
But it all starts with a company that’s smart enough to listen to the existing conversation, and to then play a role in advancing it.

]]> http://www.mpdailyfix.com/want-to-launch-a-free-viral-campaign-in-the-blogosphere/comment-page-1/#comment-30611 Cam Beck Thu, 20 Sep 2007 13:50:28 +0000 http://www.mpdailyfix.com/want-to-launch-a-free-viral-campaign-in-the-blogosphere/#comment-30611 Mack - I agree what Saturn did was smart, but I wonder if we're not looking at this too narrowly. Is it just marketing bloggers who are talking about what a great thing it is that Saturn bothered to contact the blogger, or is it the rest of the world? I'll happily rescind my skepticism if more than marketers are talking about it. I just figured you would be the guy who knows. :) Mack – I agree what Saturn did was smart, but I wonder if we’re not looking at this too narrowly. Is it just marketing bloggers who are talking about what a great thing it is that Saturn bothered to contact the blogger, or is it the rest of the world?
I’ll happily rescind my skepticism if more than marketers are talking about it. I just figured you would be the guy who knows.

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