MarketingVOX: The Wall Street Journal is hosting a microsite it helped create for UPS, reports ClickZ. The paper’s website is running a series of banner ads that lead to a microsite it hosts rather than to the UPS website.
WSJ parent Dow Jones Online worked with the shipping company to develop a microsite that is UPS branded but deals with organizational and shipping issues as a whole. The site will run only until the end of June.
The microsite is an effort by UPS to bring the influence of the Wall Street Journal to its advertising.
The site, while hosted by the WSJ, is clearly labeled as an advertisement. The content, though, is maintained by Journal staff.
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