Comments on: Walking Like a Man (But Buying Like a Woman)

By: Imagine

Imagine — Fri, 22 Aug 2008 15:55:16 +0000

There has been a huge trend to have women only establishments which is kind of cool because it is a highly tailored niche product while kind of crazy because you are instantly erasing half of the market.

By: Imagine

Imagine — Fri, 22 Aug 2008 15:55:12 +0000

By: Elaine Fogel

Elaine Fogel — Tue, 19 Aug 2008 22:46:06 +0000

Neil… only 700 times?

By: Neil Anuskiewicz

Neil Anuskiewicz — Tue, 19 Aug 2008 06:00:55 +0000

Really pink or really blue marketing is really annoying.
But I do not think that we are wired by evolution for “traditional” male and female roles. There is a large cultural component.
If you look at our anthropological history, you will see all sorts of roles in different cultures.
A man can have a very strong nurturing side and a woman can kick some ass on the soccer pitch without, in my estimation, going against any natural, sexual imperatives.
That there is a genetic difference (thank god) between women and men but a lot of the roles established in modern society are social constructs. If a social construct does not really work, it can adapt.
It cannot get me to watch Oprah, though. And I am going to think about sex 700 times per day no matter what.

By: Elaine Fogel

Elaine Fogel — Tue, 19 Aug 2008 01:48:05 +0000

Hi, Andrea. Interesting topic. I am a boomer, so I’ve watched traditional male and female roles change in the past 35-40 years. Women have become more like men, and men have become more like women and… it’s OK! So maybe marketers need to find the middle ground – the commonalities between the two genders.