MediaBuyerPlanner: Wal-Mart has launched a website and campaign designed to convince Harry Potter fans keep their lips zipped and not reveal the ending of the latest book, Harry Potter and the Deathly Hallows, to those who may not have read it yet.
The site, MakethePledge.net, asks visitors to “Join this worldwide pledge. Make the promise you will keep the magic and not share the story’s end.”
And, in case any eager buyers, while in line to purchase the book when it came out on July 21, skipped ahead to the end to find out if Harry Potter survived the final installment of the series, Wal-Mart also gave away 50,000 pairs of ear plugs the Friday before publication, writes Direct Magazine.
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