MarketingProfs

MediaBuyerPlanner: Wal-Mart has named Saatchi & Saatchi X its agency of record for shopper, in-store and associate communications.
The move, separate from the retailer’s ad agency search, means that Saatchi will direct the array of in-store media that Wal-Mart uses to reach shoppers, including the programming on its in-store TV network. Saatchi will also handle corporate communications with the 1.3 million salespeople Wal-Mart employs, writes MediaPost.
Saatchi & Saatchi X has been the company’s “innovation partner” since 1999, but this is its first appointment as an agency of record.
Last week, Wal-Mart cut the number of agencies in its search from 10 to five. Among those cut was incumbent agency Bernstein-Rein.
Related stories:
Wal-Mart’s $578 Million Ad Account in Review
Wal-Mart Cuts Field to Five, Incumbent is Out
Wal-Mart Launches Multimedia Ad Campaign
Wal-Mart Expands Marketing Department
Wal-Mart Calls for Backers of Online Marketplace for TV
Task Force to Unveil Electronic Trading Specifics