MarketingVOX: VMS has launched a new monitoring service that allows companies to track streaming video online, reports PRWeek.
The service, dubbed RealTime, will be available as an add-on to clients’ existing video monitoring reports. Videos will also be searchable for the creation of one-off or other special needs reports.
VMS will also market the product to small businesses who don’t need a full video monitoring service but are still interested in tracking their press mentions.
The company plans to include other media to the RealTime product in the near future. The product, VMS says, can help a company’s public relations staff get in front of an emerging crisis.
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