MarketingProfs

MediaBuyerPlanner: Visa has hired artist Trish Grantham to take its “Life Takes Visa” campaign to Greenwich Village in the form of a giant graffiti wall mural sporting the tagline, “Life Takes Expression,” under which Visa will display other pieces of art in the form of furniture, fashion, more graffiti and sculpture, writes Adrants.
In the past, such ads, while paid for and legal, have raised complaints that the wrong message is being sent: that graffiti and vandalism are okay.
While Visa hopes the mural will engage consumers and allow artists who wouldn’t usually have a chance to show their work a place in which to do so, purists could see Visa’s mural as just another commercialization of art.