MarketingVOX: Internet marketing company Viewpoint has announced its acquisition of Springbox, an Austin-based interactive marketing venture.
The acquisition is expected to formalize in Q4 of ‘07, but Viewpoint is wasting no time in preparations to launch an offering combining the Springbox CMS with its Premium Rich Media.
The transaction consists of an initial consideration of $5.5 million in combined stock and cash with an EBITDA-based earnout.
Springbox is located in Austin, which recently saw the formation of the Austin Interactive Marketing Association. Springbox’s web-based marketing clients include Disney, Lance Armstrong and Siemens. The company expects $6 million in gross revenues for 2007.
Related stories:
- Richer Rich Media, Video Boost Online Ad Performance
- Viewpoint Embraces Adware in Wake of Poor Quarter
