Comments on: ‘ViewNews’: How Newspapers Are Winning the Eyeballs of Young Americans

By: Neil Anuskiewicz

Neil Anuskiewicz — Mon, 27 Aug 2007 16:08:10 +0000

Jennifer,
I agree 100% that getting younger people to read newspapers would be a boon to education.
And, frankly, in response to Lewis — while she did specify young Americans — it is also worth noting that education does not end the minute you leave school. I feel that reading is part of it even past youth.

By: jennifer jones

jennifer jones — Thu, 23 Aug 2007 13:25:10 +0000

Bob, good questions for the guardian. I will see if I can get Kevin to respond.

By: bob glaza

bob glaza — Wed, 22 Aug 2007 22:29:10 +0000

Nice podcast, Jennifer. Kevin used the words – community, conversation, engagement, customer service management and I think (shudder) – customers as sales people…hmmmmm? sounds like journalists marketing the newspaper which I feel is at least inching toward a revolution. He also talked about journalism becoming a more involved profession. As the focus is online and blogs, I’m curious to see how that pans out to print? Has the Guardian found an increase in newspaper sales? At some newspapers the Letters to the Editor is one of the more popular features. I wonder how much blogs are an extension of that?

By: jennifer jones

jennifer jones — Wed, 22 Aug 2007 00:27:47 +0000

Paul, I don’t know how successful the Guardian is to get people to pay. I will see what I can learn.
Lewis, I did mention younger Americans in my post which is what the study points out(third paragraph). My thinking is that IF “viewnews” is more appealing to the younger readers and it gets them to read more than that could be an asset. From statistics that I have seen on youth readership I know that youth (under 18) does not normally read newspapers. If they start to read more because the “viewnews” is more interesting to them, I am assuming that their education will be better.

By: Lewis Green

Lewis Green — Tue, 21 Aug 2007 15:02:14 +0000

Jennifer,
I didn’t listen to the podcast, don’t have the time, but how did you get to here: “The fact that the “younger” generation is interested in reading newspapers by giving them “ViewNews” could be a boon to our education.”
Your post simply says Americans are reading more than British readers. I am one of those Americans as are many of my friends, and we long ago passed young.

By: Paul Barsch

Paul Barsch — Tue, 21 Aug 2007 14:19:24 +0000

What’s interesting is that The Guardian charges for its online digital print edition (that appears on the web as the actual newspaper). http://digital.guardian.co.uk/
The WSJ asks for and gets $99 for a digital subscription.
How successful is the Guardian in getting people to pay for the digital version of the paper?