MediaBuyerPlanner: The city of Las Vegas has new plans to televise the annual New Year’s Eve citywide celebration, with particular emphasis on the stroke of midnight in each different time zone – and advertisers have taken the opportunity to sponsor what Vegas calls America’s Party.
America’s Party has taken place since 2001, and the festivities are anchored by fireworks and live entertainment, writes Media Life. Sponsorship packages include fireworks, a concert (featuring Smash Mouth, All American Rejects, Chicago, and other bands), street space, product displays in green rooms and VIP tents, and branding at the main entrance, among others.
Last year, 300,000 out-of-own visitors attended the celebration, according to the Las Vegas Convention and Visitors Authority. This year, with the party broadcast nationwide on DirecTV, the audience will be far wider.
The sponsorship packages, available through Fremont Street Experience, require a lead time of at least a week, and are available for anywhere from $30,000 to $100,000. DirecTV and Live2Net are two sponsors of the festivities.
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