MediaBuyerPlanner: The African-themed July issue of Vanity Fair is being guest edited by music superstar Bono, and it is carrying more than twice the number of advertising pages as the July 2006 issue.
Bono’s issue will have 105 pages of advertising, compared with last July’s, which had 49, making it the biggest July issue ever, writes WWD.
Bono and Vanity Fair editor in chief Graydon Carter plan to release the magazine with multiple numbers of covers – perhaps as many as 20, all shot by Annie Leibovitz. Sources say the covers will all reflect Africa and its supporters in some way.
Year-to-date, ad pages for Vanity Fair are up 21.5 percent.
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