Comments on: Values Don’t Belong on a Shelf

By: CK

CK — Tue, 24 Oct 2006 06:58:18 +0000

Lewis, FYI: Gavin cited you here for this great post, just FYI: http://servantofchaos.typepad.com/soc/2006/10/oops_i_forgot_i.html

By: Lewis Green

Lewis Green — Wed, 18 Oct 2006 18:56:03 +0000

Tammy and CK,
What can I say? You have it right about values. (Yes, we must empower employees and hold them accountable to the company’s values, and yes,”Choices are based on values.” Well Said.)
Thank you for adding value to this post and conversation.
Lewis

By: CK

CK — Wed, 18 Oct 2006 17:08:59 +0000

“I believe that the foundation of success is made up of values, ethics and a great passion to grow our business in ways that make the world a better place.”
Excellent post and well said.
One of my mantras is: “Choices are based on values.”
Think about it, where we choose to spend our time, whom we choose to spend our time with, what we read, watch,etc. is all based on what we value. So yes, what we put out there–especially as marketers who determine so much of what is put out there and promoted–should be driven by value. Integrity, loyalty, respect and, yes, ROI will certainly follow.
Thanks for this post; you really set such a great example for the industry.

By: Tammy Strnatka

Tammy Strnatka — Wed, 18 Oct 2006 17:04:06 +0000

Hi Lewis, I would add…
Value and empower your employees.

By: Lewis Green

Lewis Green — Wed, 18 Oct 2006 15:37:08 +0000

Claire, I agree. When we are inauthentic, customers see right through us.
Gianandrea, I can only speak for my clients: They are indeed passionate about values and ethics. Partly because I refuse business from clients who aren’t, but mostly because those who call me are. WalMart is expanding, but their last quarter was disappointing. Don’t know if that means anything.
Lewis

By: gianandrea facchini

gianandrea facchini — Wed, 18 Oct 2006 15:24:19 +0000

Great, Lewis, really great. It’s clear what stands to the core of being passionate in our job and I agree with you on the fact that ethic is a key factor. But I want to be provocative: how many of the clients you and all the others bloggers and marketers around nurture the same passion? Are we sure that WalMart may lose customers for the story above? Because, by the way, WalMart is very discussed but still growing and expanding in the US and worldwide.

By: Claire Ratushny

Claire Ratushny — Wed, 18 Oct 2006 13:27:57 +0000

Hi Lewis,
Excellent observations in your post today. The core values that you discuss make all the difference in the world to a business–the difference between surviving and flourishing or failing. People always detect businesses that are fakes or lack meaning and bedrock values. Once credibility is lost, no matter what else a business does, it will not be successful.