MarketingProfs

MediaBuyerPlanner: V12 will offer more enhanced mortgage data in its list products, including information about current homeowners’ mortgages and loan-to-value ratios, thanks to its acquisition (pdf) of Direct Marketing Associates.
DMA will continue to operate from its current offices in Delray Beach, Florida, and the company’s CEO, Adam House, will remain with V12 to oversee DMA, writes Direct Magazine.
The acquisition allows both companies to cross-sell products and “enhances our bag of tricks,” according to Dori Bruno, COO of V12.
Direct Magazine predicts that V12 will make more acquisitions in the near future to continue to expand its line of data products.
Related stories:

• Marketing Spending Moves ‘Below the Line’
• V12 Group Offers Consolidated Below-the-Line Marketing